bbno$

Biography

Alexander Leon Gumuchian ( gə-MOO-chee-ən; born June 30, 1995), known professionally as bbno$ ("baby no money"), is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala×Lalala27 June 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Lalala2:41" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame×edamame22 July 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1edamame2:14". In 2025 and 2026, he won the Juno Fan Choice Award.

Early life

Alexander Leon Gumuchian was born in Vancouver on June 30, 1995, the son of an Armenian father from Egypt and a Danish-Swiss mother. He was homeschooled before he began high school. He was a competitive swimmer during high school. While growing up, his mother had encouraged him to learn piano, but he struggled with music theory. He has said that he was good with rhythm and enjoyed playing the djembe, but did not listen to music for fun until the age of 15. In 2019, he received a Bachelor of Human Kinetics (kinesiology) degree from the University of British Columbia Okanagan in Kelowna. As of 2019, he resides in Vancouver.

2014–2016: Early work

bbno$ started making music after a back injury prevented him from pursuing his dream as a professional swimmer. He became interested in rapping and music production in 2014, when he began experimenting on GarageBand with a group of friends. He started making music for his own enjoyment with this group of friends, who later called themselves the Broke Boy Gang. After five or six months of performing live as a group and releasing multiple tracks online, the group broke up.
bbno$ began posting tracks on SoundCloud in September 2016 under the moniker bbnomula, quickly gaining millions of streams and followers. He gained unexpected popularity in China, where he sold out his first few "back-to-back" headlining tours. He credited his success there to Jackson Yee, a member of Chinese boy band TFBoys, after a video showed Yee dancing to the bbno$ song "Yoyo Tokyo" at his birthday party.

2017–2024: Debut album and growing popularity

In 2017, bbno$ released his first EP, Baby Gravy, a collaboration with Yung Gravy, shortly before releasing his debut studio album, Bb Steps×bb steps12 July 2018 · Studio albumSpotifyYouTube Music (search)Tracklist · 10 tracks1too easy2:422flex2:463guarantee2:454bad girl2:215bulletproof2:466dont tell me shit3:487pennies up2:538namaste4:129tony thot2:1710opus3:55, and his second collaborative EP, Whatever×whatever22 October 2018 · EPSpotifyYouTube Music (search)Tracklist · 7 tracks1swagu2:162bubblin2:513fragile3:154more concrete2:435okay2:246checkmate3:127who dat boi2:11, with So Loki in 2018.
In late 2019, bbno$ released his second studio album, Recess×Recess25 January 2019 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks1Jurassic2:472Banana3:113Stucco2:054Doubles2:255Roo Doo2:376Bunk2:327Nursery2:268Shining2:339Chess3:0610Seven3:1811Thankful2:54, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid. Many tracks off of Recess gained millions of streams on Spotify. bbno$ and Y2K have been recognized for marketing their single "Lalala×Lalala27 June 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Lalala2:41" online by using various websites and online apps, namely Tinder, Instagram, TikTok, and Craigslist. The song peaked on over 20 charts around the world and gained over 1 billion streams worldwide. On March 17, 2023, the song was certified triple platinum by the Recording Industry Association of America for equivalent sales of three million units in the United States. Later in 2019, bbno$ would go on to release another album, I Don't Care at All×i don't care at all8 November 2019 · Studio albumSpotifyYouTube Music (search)Tracklist · 10 tracks1bad thoughts2:332on god3:143slop2:464shining on my ex2:205I DON'T CARE AT ALL CAUSE I GOT MONEY!!!!!!1:496pop song2:247jimmy neutron2:048pouch2:129it gon'last2:4010gone3:22. The album featured various pre-released singles, "Slop", "Pouch×pouch17 May 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1pouch2:12", and "Shining on My Ex×shining on my ex1 November 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1shining on my ex2:20", the latter of which featured frequent collaborator Yung Gravy. The album was solely produced by Y2K.
On February 14, 2020, Baby Gravy 2 was released properly in collaboration with Yung Gravy. It serves as a sequel to the 2017 EP Baby Gravy. The video for his single "Imma" features bbno$ in drag, travelling around Victoria with drag queen Jimbo.
On January 29, 2021, "Help Herself×help herself29 January 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1help herself3:09" was released. The song, produced by Diamond Pistols, was the first single from a new bbno$ project. Later in the year, on May 14, 2021, the five-song EP titled My Oh My×my oh my14 May 2021 · EPSpotifyYouTube Music (search)Tracklist · 5 tracks1sorry2:482my oh my2:363help herself2:474bad to the bone2:225help herself3:09 was released. Three of the five songs, "Help Herself", "Bad to the Bone×bad to the bone19 March 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1bad to the bone2:21", and "Help Herself" (with Benee) had been released as singles prior to the EP. On July 24, 2021, "Edamame×edamame22 July 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1edamame2:14" featuring Rich Brian was released. This song was the first single from bbno$'s mixtape Eat Ya Veggies×eat ya veggies8 October 2021 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1resume2:442yoga2:373edamame2:144black eyed pees2:325brainless2:186u mad2:3272 time zones2:428check up2:309big boss baby2:0710i remember3:2311wussup2:4912tonight we fuckin' party1:32, and was later used in a trailer for The Garfield Movie. On October 8, 2021, bbno$ released Eat Ya Veggies. The sixth track in the album, "U Mad!", was included in the October 7, 2021 update of Counter-Strike: Global Offensive.
He released his first new single of 2022 on April 8, titled "Mathematics×mathematics7 April 2022 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1mathematics2:27". bbno$ released the studio album Bag or Die×bag or die21 October 2022 · Studio albumSpotifyYouTube Music (search)Tracklist · 14 tracks1bag or die1:582top gun2:213i see london i see france2:334chipotle2:295touch grass2:046let em know2:447piccolo2:008robert patekson2:109b to the b2:0510deadman2:5911vasectomy2:0412mathematics2:2713sophisticated2:5914e-girl anthem2:26 on October 21, 2022. It includes the singles "Mathematics", "Piccolo×piccolo20 May 2022 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1piccolo2:00", and "Sophisticated×sophisticated19 August 2022 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1sophisticated2:59", along with a collaboration with Yung Gravy, "Touch Grass×touch grass19 October 2022 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1touch grass2:04".
In 2023, bbno$ and Yung Gravy released Baby Gravy 3, his seventh studio album and third collaboration album with Yung Gravy. It includes the singles "Goodness Gracious×Goodness Gracious12 May 2023 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Goodness Gracious2:24", "You Need Jesus", and "Nightmare on Peachtree Street×Nightmare on Peachtree Street4 August 2023 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Nightmare on Peachtree Street3:13" featuring Freddie Dredd. He also featured on the Connor Price song "Not a Beanie×Not a Beanie17 March 2023 · SingleSpotifyYouTube MusicTracklist · 1 track1Not a Beanie2:17".
In 2024, bbno$ released six singles, "BPOT (Bills Paid on Time)"; "Pho Real×pho real28 February 2024 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1pho real2:47" (with Vietnamese rappers Low G and Anh Phan), "Lil Freak" (featuring YouTuber-streamer MoistCr1TiKaL in the music video), "It Boy×it boy23 May 2024 · SingleSpotifyYouTube MusicTracklist · 1 track1it boy2:26", "Two", and "Meant to Be×meant to be25 October 2024 · SingleSpotifyYouTube MusicTracklist · 1 track1meant to be2:51". That same year, he collaborated with Smosh's Ian Hecox and Anthony Padilla for the song "Submissive & Breedable×Submissive & Breedable15 March 2024 · SingleSpotifyYouTube MusicTracklist · 2 tracks1Submissive & Breedable2:202Submissive & Breedable (demo)2:46".

2025–present: bbno$, world tour

In October 2025, bbno$ released his self-titled seventh studio album bbno$, which included several of his single releases that year and the collaboration "1-800" with Ironmouse. bbno$ also cosplayed as Ironmouse following a challenge on social media.
For the weekend of December 12, bbno$ staged an in-game concert in the video game Peak alongside Ironmouse and Vanillamace.
On January 8, 2026, bbno$ released a new song, titled "Diamonds are Forever×diamonds are forever9 January 2026 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1diamonds are forever2:36".

Artistry

bbno$ has described his own music as "oxymoronic rap" that is "ignorant but melodic". bbno$ grew up listening to straight bass dubstep and house music from names like Datsik and Excision, before listening to hip hop artists, namely Tupac Shakur, Gucci Mane, and Chief Keef. He has cited Yung Lean and Pouya as his main rap inspirations.