BoA

Biography

Kwon Bo-ah (Korean: 권보아; born November 5, 1986), known professionally as BoA, is a South Korean singer, songwriter, and actress often referred to as the "Queen of K-pop".
Born and raised in Gyeonggi Province, South Korea, BoA was discovered by SM Entertainment talent agents when she accompanied her older brother, a music video director, to a talent search in 1998. She was trained for two years and made her debut with ID; Peace B (2000). BoA has since released twenty studio albums, including ten in Korean, nine in Japanese, and one in English. On television, she appeared as a judge on the reality competition show K-pop Star (2011–2013), as an actress on the television drama Listen to Love (2016), as a host for the second season of Produce 101 (2017), and as a coach for the third season of The Voice of Korea (2020).
With the release of her debut Japanese studio album, Listen to My Heart×LISTEN TO MY HEART13 March 2002 · Studio albumSpotifyYouTube Music (search)Tracklist · 14 tracks1LISTEN TO MY HEART3:562POWER4:103Every Heart －ミンナノキモチ－4:334Don't start now3:445気持ちはつたわる4:236Share Your Heart (with me)4:377Dreams come true4:558Amazing Kiss4:349happiness4:3310ID; Peace B3:5411Nobody But You3:4612Nothing's gonna change5:2313LISTEN TO MY HEART (Hex Hector main mix: English version)4:1014the meaning of peace5:00 (2002), BoA became the first South Korean pop star to break through in Japan. Her Japanese albums Valenti×VALENTI29 January 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1VALENTI4:202JEWEL SONG5:283B.I.O4:194世界の片隅で (AT THE CORNER OF THE WORLD)4:275奇蹟 (MIRACLE)4:226WINDING ROAD4:327Searching for truth4:028Moon & Sunrise5:169Discovery4:2610flower4:3211BESIDE YOU -僕を呼ぶ声- (DEEPLY WHISPER)4:2312Feel The Same4:4213NO.13:14 (2003) and Best of Soul×BEST OF SOUL2 February 2005 · Album · CompilationSpotify (search)YouTube Music (search)Tracklist · 33 tracks · 2 discsDisc 11LISTEN TO MY HEART3:572ID; Peace B3:533Amazing Kiss4:324気持ちはつたわる4:235Every Heart-ミンナノキモチ-4:336VALENTI4:207奇蹟4:198NO.13:139JEWEL SONG5:2410Shine We Are!5:0511DOUBLE3:2612Rock With You4:1513QUINCY3:4514コノヨノシルシ3:4515メリクリ5:5216LA・LA・LA LOVE SONG5:37Disc 21ID; Peace B2Amazing Kiss3気持ちはつたわる4LISTEN TO MY HEART5Every Heart -ミンナノキモチ-6VALENTI7奇蹟8JEWEL SONG9Shine We Are!10DOUBLE11Rock With You12Be the one13QUINCY14メリクリ15the Love Bug16Making of QUINCY17Making of メリクリ (2005) went on to sell over one million copies each according to Oricon; the latter of which remained the last album to do so by a non-Japanese artist for 16 years. Her self-titled English album (2009) became the first record by a K-pop artist to appear on the Billboard 200, debuting at number 127.
BoA has sold over ten million albums throughout her career, and she is one of only three female artists with six consecutive number-one studio albums on the Oricon Albums Chart since her debut, alongside Japanese singer Ayumi Hamasaki and Japanese-American singer Hikaru Utada. She is the recipient of numerous awards in South Korea and Japan, including eight MAMA Awards, six SBS Music Awards, five Japan Record Awards, and five Japan Gold Disc Awards. In 2013, Mnet included her in their Legend 100 Artists list of the most influential artists in South Korea.

2000–2003: Debut and commercial success in South Korea and Japan

Kwon Bo-ah was born on November 5, 1986. At the age of eleven, BoA accompanied her older brother Kwon Soon-wook to an SM Entertainment talent search in 1998. Though Soon-wook auditioned as a break-dancer, SM talent scouts instead took notice of BoA and offered her a contract on the same night as the auditions. BoA's parents initially opposed the notion of her leaving school to enter the entertainment business but eventually consented after being persuaded by her older brothers Soon-hwon and Soon-wook. She has said that her early influence as a singer was Seo Taiji.
BoA underwent two years of training (involving vocal, dance, English, and Japanese lessons), and at the age of thirteen, she released her debut album ID; Peace B×ID; Peace B1 September 2000 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1ID; Peace B3:592Come to Me3:353체념 (Heart-off)3:534SARA3:545비밀일기 (I'm Sorry)4:526안돼, 난 안돼 (No way)3:367차마 (Every Breath You Take)5:018Whatever3:369I'm Your Lady Tonight3:0910어린 연인 (Young Lovers)4:2611이별준비 (Letting You Go)4:0312먼 훗날 우리 (Someday somewhere)6:32 in South Korea on August 25, 2000. The album was moderately successful; it entered the Top 10 of the South Korean charts and sold around 156,000 units. Meanwhile, her Korean record label, SM Entertainment, made arrangements with Japanese label Avex Trax to launch her music career in Japan. She was forced to quit school to prepare and in early 2001, BoA released her first mini-album, Don't Start Now×Don't start now29 May 2002 · SingleSpotifyYouTube Music (search)Tracklist · 5 tracks1Don't start now (Japanese version)2Don't start now (English version)3Don't start now (Korean version)4ID;Peace B (Jonathan Peters' Club Mix)5Don't start now (instrumental); it sold around 90,000 units. After its release, she took a hiatus from the Korean music industry to focus on the Japanese market, at which time she worked to solidify her skills in Japanese.
BoA began her Japanese music career singing at the Avex-owned club Velfarre. Her debut Japanese album, Listen to My Heart×LISTEN TO MY HEART13 March 2002 · Studio albumSpotifyYouTube Music (search)Tracklist · 14 tracks1LISTEN TO MY HEART3:562POWER4:103Every Heart －ミンナノキモチ－4:334Don't start now3:445気持ちはつたわる4:236Share Your Heart (with me)4:377Dreams come true4:558Amazing Kiss4:349happiness4:3310ID; Peace B3:5411Nobody But You3:4612Nothing's gonna change5:2313LISTEN TO MY HEART (Hex Hector main mix: English version)4:1014the meaning of peace5:00, was released on March 13, 2002. The album was a breakthrough in BoA's career, becoming an RIAJ-certified million-seller and debuting atop the Oricon, the first album by a Korean artist to do so. It was promoted with several singles: the Top 20 hit "ID; Peace B" (originally from the eponymous album), "Amazing Kiss×Amazing Kiss25 July 2001 · SingleSpotifyYouTube Music (search)Tracklist · 5 tracks1Amazing Kiss4:362Someday, Somewhere4:083Amazing Kiss (English version)4:374Amazing Kiss (instrumental)4:375Someday, Somewhere (instrumental)4:05", "Kimochi wa Tsutawaru", the Top 5 hit "Listen to My Heart", and the Top 10 "Every Heart: Minna no Kimochi". After the September 11, 2001 attacks, BoA recorded the charity single "The Meaning of Peace×the meaning of peace19 December 2001 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1the meaning of peace (original mix)5:042the meaning of peace (tv mix)5:00" with Kumi Koda as part of Avex's Song Nation project to raise funds for charity. From 2001 to 2007, BoA hosted Beat it BoA's World, a radio program on the Japan FM Network.
After the release of Listen to My Heart, BoA released her second Korean studio album, No. 1, a month later on April 12, 2002. The album sold around 544,853 units and became the fourth-best-selling record of the year in South Korea. Jumping into the World, a Japanese re-release of the mini-album Don't Start Now), was her first Japanese studio album.
BoA's second Japanese studio album, Valenti×VALENTI29 January 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1VALENTI4:202JEWEL SONG5:283B.I.O4:194世界の片隅で (AT THE CORNER OF THE WORLD)4:275奇蹟 (MIRACLE)4:226WINDING ROAD4:327Searching for truth4:028Moon & Sunrise5:169Discovery4:2610flower4:3211BESIDE YOU -僕を呼ぶ声- (DEEPLY WHISPER)4:2312Feel The Same4:4213NO.13:14 (January 2003), became her best-selling album, with over 1,249,000 copies sold. Three singles preceded its release: "Valenti", which peaked at the number-two position on the Oricon chart, "Kiseki / No.1" and "Jewel Song / Beside You: Boku o Yobu Koe", both which also peaked at the number-three position. In support of the album, BoA launched BoA 1st Live Tour Valenti, her first Japanese concert tour. Later in the same year, BoA released her third Korean-language studio album, Atlantis Princess×Atlantis Princess31 May 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 16 tracks · 2 discsDisc 11Time To Begin3:362아틀란티스 소녀(Atlantis Princess)3:443나무(Tree)4:274Milky Way3:195천사의 숨결(Beat Of Angel)3:396선물(Gift)3:447이런 내게(Where Are You)3:478단념(Make A Move)3:029사랑해요(So Much In Love)3:5410남겨진 슬픔(Endless Sorrow)4:0811The Show Must Go On4:0612서울의 빛(The Lights Of Seoul)4:2613The Lights Of Seoul4:2414Atlantis Princess (亚特兰提斯少女)3:44Disc 21아틀란티스 소녀 (Atlantis Princess)2Milky Way on May 30, 2003, and then released a mini-album Shine We Are×SHINE WE ARE3 December 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 10 tracks1B.I.O4:152Shine We Are!5:053세상의 어디에서도 (One Way)4:414Discovery4:195Milky Way (club remix)3:386Flower4:257Searching for Truth3:598Beside You4:209이별풍경 (Always)4:4810Flying Without Wings3:36! on December 4, 2003. The former was the fifth-best-selling South Korean record of the year with around 345,000 units sold; the latter sold around 58,000 units.

2004–2008: New image, foray into China, and creative control

Her third Japanese studio album, Love & Honesty×LOVE & HONESTY15 January 2004 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Rock With You4:142Shine We Are!5:053SOME DAY ONE DAY4:334LOVE & HONESTY4:425Midnight Parade4:226Be the one3:477EXPECT4:208OVER～across the time～5:499心の手紙4:5010DOUBLE3:2811Easy To Be Hard4:5512Song With No Name～名前のない歌～3:0613Milky Way-君の歌-3:20 (January 2004) was a musical "change in direction": it contained a rock-dance song ("Rock with You×Rock With You3 December 2003 · SingleSpotifyYouTube Music (search)Tracklist · 6 tracks1Rock With You4:132아틀란티스 소녀 (Just Fiction Mix 2003)3:423Moon & Sunrise5:124Rock With You (instrumental)4:115아틀란티스 소녀 (Just Fiction Mix 2003) (instrumental)3:426Moon & Sunrise (instrumental)5:11") and "harder" R&B. Though the album failed to match Valenti×VALENTI29 January 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1VALENTI4:202JEWEL SONG5:283B.I.O4:194世界の片隅で (AT THE CORNER OF THE WORLD)4:275奇蹟 (MIRACLE)4:226WINDING ROAD4:327Searching for truth4:028Moon & Sunrise5:169Discovery4:2610flower4:3211BESIDE YOU -僕を呼ぶ声- (DEEPLY WHISPER)4:2312Feel The Same4:4213NO.13:14 in sales, it topped the Oricon chart for two weeks and became RIAJ-certified triple-platinum. In support of the album, BoA held a tour, Live Concert Tour 2004: Love & Honesty, spanning nine performances and attracted approximately 105,000 attendants. In contrast with 1st Live Tour, which "emphasized exotic Asian design", the Love & Honesty tour had an "outer-space, sci-fi" theme; among the props were a three-storey-high space ship and the robot Asimo. Her first compilation album, Best of Soul×BEST OF SOUL2 February 2005 · Album · CompilationSpotify (search)YouTube Music (search)Tracklist · 33 tracks · 2 discsDisc 11LISTEN TO MY HEART3:572ID; Peace B3:533Amazing Kiss4:324気持ちはつたわる4:235Every Heart-ミンナノキモチ-4:336VALENTI4:207奇蹟4:198NO.13:139JEWEL SONG5:2410Shine We Are!5:0511DOUBLE3:2612Rock With You4:1513QUINCY3:4514コノヨノシルシ3:4515メリクリ5:5216LA・LA・LA LOVE SONG5:37Disc 21ID; Peace B2Amazing Kiss3気持ちはつたわる4LISTEN TO MY HEART5Every Heart -ミンナノキモチ-6VALENTI7奇蹟8JEWEL SONG9Shine We Are!10DOUBLE11Rock With You12Be the one13QUINCY14メリクリ15the Love Bug16Making of QUINCY17Making of メリクリ (February 2005), however, sold over a million copies, making BoA the first non-Japanese Asian singer to have two million-selling albums in Japan. It remained the last album by a foreign artist to have sold over a million copies in Japan for 16 years, until BTS in 2021.
BoA reinvented her image for her fourth and fifth Korean albums, My Name×My Name11 June 2004 · Studio albumSpotifyYouTube Music (search)Tracklist · 16 tracksA1My Name3:13A2Spark3:15A3I Got U3:31A4My Prayer (기도)4:24A5완전한 날개 (One Wings-Embracing Each Other)3:33A6두근 두근 (Pit-A-Pat)4:15A7I Kiss3:19A8Don't Give A Damn (상관없어)3:04B1그럴 수 있겠지 (Maybe...Maybe Not?)3:24B2Etude3:20B3인사 (Good-Bye)4:16B4Feel Me3:12B5바보같죠 (Stay In Love)4:18B6We (우리)4:46B7My NameB8My Prayer (기도) (June 2004) and Girls on Top×Girls on Top24 June 2005 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1MOTO3:062Do you love me? (둘이 함께)3:323Girls On Top3:394오늘 그댈 본다면 (If You Were Here)3:395Love Can Make A Miracle3:436Addiction (집착)4:057Freak In Me3:288공중정원 (Garden In The Air)3:519I SPY3:1910Can't Let Go3:5811Heroine (시선)3:0912숨… (Breathe Again)4:2913가을편지0:50 (June 2005), shedding the "cute" and "youthful" style that had characterized previous years and adopted a more "sexy" and "sultry" look. The sales of BoA's Korean albums began to decline: My Name sold 191,000 units and became the eleventh-best-selling South Korean album in 2004 while Girls on Top ranked fourteenth in 2005 with 113,000 units sold. In September 2004, BoA instigated controversy in Japan when she donated ₩50 million to a memorial project for Korean independence activist and nationalist An Jung-geun.
Her fourth Japanese studio album, Outgrow×OUTGROW15 February 2006 · Studio albumSpotifyYouTube Music (search)Tracklist · 19 tracks · 2 discsDisc 11Silent Screamerz3:302DO THE MOTION4:143キミのとなりで5:094OUTGROW ～Ready butterfly～3:205make a secret4:486Everlasting5:257LONG TIME NO SEE3:568cosmic eyes3:409抱きしめる3:4810Love is just what you can't see5:0611Stay My Gold5:3012soundscape4:1113With U3:5814First snow4:21Disc 21DO THE MOTION (video clip)2make a secret (video clip)3抱きしめる (video clip)4Everlasting (video clip)5Video clip Making & Off shot, (February 2006) reached the number-one spot on the Oricon chart for its first week of release, making it her fourth consecutive original Japanese album to do so. With 220,000 copies sold, it became her lowest-selling first-week debut for a studio album at that point. "Do the Motion×DO THE MOTION30 March 2005 · SingleSpotifyYouTube Music (search)Tracklist · 6 tracks1DO THE MOTION4:162With U3:453キミのとなりで5:094DO THE MOTION (TV mix)4:165With U (TV mix)3:446キミのとなりで (TV mix)5:06", the first single from the album, reached the top spot, making her the fourth non-Japanese Asian to have a number-one single on the Oricon charts. "Merry Christmas from BoA×Merry Christmas from BoA7 December 2005 · EPSpotify (search)YouTube Music (search)Tracklist · 6 tracks1メリクリ2White Christmas3赤鼻のトナカイ4THE CHRISTMAS SONG5First Snow6メリクリ 2005 winter MIX" (2005), the album's last single, was the singer's first digital single. In May, BoA renewed her contract with SM Entertainment until 2012. At the time it was noted that she had a shareholding in the company of 100,000 (Approximately worth $1m USD). She performed "Everlasting×Everlasting18 January 2006 · SingleSpotifyYouTube Music (search)Tracklist · 5 tracks1Everlasting2soundscape3Everlasting (classical version)4Everlasting (TV mix)5soundscape (TV mix)", the image song for Roman Polanski's Oliver Twist (2005 film). She also voiced Heather the possum in the Korean and Japanese version of the animated film Over the Hedge. On September 21, 2006, she released her first digital single in Korea, a Korean version of "Key of Heart×KEY OF HEART21 September 2006 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1KEY OF HEART4:58". In support of Outgrow, BoA launched a special Zepp tour, B0A The Live, on September 29, 2006, which lasted until October 29. She staged her first Christmas concert on December 7, 2006.
Three singles preceded BoA's fifth Japanese studio album, Made in Twenty (January 2007): the Top 3 "Nanairo no Ashita (Brand New Beat)/Your Color," the Top 10 "Key of Heart", and the No. 2 hit "Winter Love×Winter Love1 November 2006 · SingleSpotifyYouTube Music (search)Tracklist · 6 tracks · 2 discsDisc 11Winter Love5:442Candle Lights4:243LAST CHRISTMAS5:024Winter Love (TV MIX)5:445Candle Lights (TV MIX)4:22Disc 21Winter Love video clip". The album, which contained R&B and dance songs as well as ballads, debuted at the top of the weekly Oricon charts, making the album her sixth in a row to do so (including one compilation). Having previously compose the song "No More Make Me Sick" for Made in Twenty, BoA assumed creative control over her sixth Japanese album, The Face×THE FACE27 February 2008 · Studio albumSpotifyYouTube Music (search)Tracklist · 15 tracks1AGGRESSIVE3:422Sweet Impact5:013My Way,Your Way4:224be with you.5:165LOSE YOUR MIND3:136Girl In The Mirror3:117Happy Birthday4:098Diamond Heart4:119LOVE LETTER5:0810BRAVE3:5811ギャップにやられた!3:4312Style3:1213Smile again5:4214Beautiful Flowers3:3015Best Friend4:09 (February 2008). The album debuted at the top of the weekly Oricon charts, making BoA one of only two artists in Japan to have six consecutive studio albums top the Oricon weekly charts (the other is Ayumi Hamasaki, who has eight consecutive number-one albums). On June 9, 2008, BoA and nine other artists from around the world recorded an English cover of Wei Wei's "Dedication of Love". Produced by Roald Hoffmann and Brian Alan, the single was used to raise funds for victims of the Sichuan earthquake. But due to a tight schedule, BoA was pulled back from this project. Korean jewelry brand Ramee also released "Ramee by BoA", a line of jewelry designed by the singer herself.

2008–2012: American expansion and return to Asia

On September 2, 2008, it was announced that BoA would make her American debut under a new subsidiary label, SM Entertainment USA. Hoping to become a "world-renowned entertainer" in the vein of Janet Jackson, BoA's debut American single "Eat You Up×Eat You Up21 October 2008 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Eat You Up", was produced by Thomas Troelsen, and released on October 21, 2008. It charted at No. 9 on the Billboard Hot Dance Club Play chart. To promote the single, BoA performed "Eat You Up" as well as other songs at YouTube's Tokyo Live concert, and performed in New York City on December 3, 2008, as well as the Jingle Ball at the Anaheim Honda Center on December 6, 2008. The following year, she released "Eien/Universe/Believe in Love" and was also featured in Ravex's single "Believe in Love×Believe in LOVE18 February 2009 · SingleSpotify (search)YouTube Music (search)Tracklist · 4 tracks · 2 discsDisc 11Believe in LOVE4:502Golden LUV4:223Mega ravex6:50Disc 21Believe in LOVE".
BoA's self-titled English album was released in the U.S. on March 17 and featured tracks by producers Bloodshy and Avant as well as a duet with Sean Garrett. Her second Japanese compilation album, Best & USA was released on March 18 tying together a compilation of recent hits in Japan with her English-language debut. Though she stated that "[i]t has always been my dream to debut in America," she found English tougher to learn than Japanese, and despite living in West Beverly Hills, found it difficult to make friends. BoA later headlined the San Francisco Pride Festival on June 28, 2009, alongside Solange Knowles and The Cliks, where she also performed the song "Energetic×Energetic21 July 2009 · SingleSpotify (search)YouTube Music (search)Tracklist · 8 tracks1Energetic (Mike Rizzo Funk Generation Radio Edit)2Energetic (Razor N Guido Radio Edit)3Energetic (Original Radio Edit)4Energetic (Mike Rizzo Funk Generation Club Mix)5Energetic (Mike Rizzo Funk Generation Dub Mix)6Energetic (Razor N Guido CLUB MIX)7Energetic (Razor N Guido DUHB)8Energetic (Razor N Guido Instrumental)" for the first time in public, in addition to "Eat You Up" and "I Did It for Love×I Did It For Love29 May 2009 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1I Did It For Love3:01". On August 31, SM USA released BoA Deluxe, a repackaged version of her debut English album. The album contained two new tracks and the radio edit version of "Energetic".

With her U.S. career struggling to gain traction, BoA returned to East Asia to release her seventh Japanese album, Identity×IDENTITY10 February 2010 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1This Is Who I Am2:512EASY3:223BUMP BUMP!4:004LAZER4:045interlude #10:086is this love4:047まもりたい 〜White Wishes〜3:308interlude #20:049ネコラブ3:3210THE END そして and... (album ver.)7:1011Possibility4:0612Fallin’5:1013my all5:38 (February 2010). Promoted by the singles "Bump Bump!×BUMP BUMP!28 October 2009 · SingleSpotifyYouTube Music (search)Tracklist · 6 tracks · 2 discsDisc 11BUMP BUMP!4:052IZM4:363BUMP BUMP! Instrumental4:034IZM Instrumental4:30Disc 21BUMP BUMP! music video2BUMP BUMP! music video ~DANCE EDIT~" featuring Verbal from M-Flo and "Mamoritai: White Wishes" (December 2009), the album only charted at No. 4, selling 37,606 copies in its first week. With little promotion from her label, it ended her run of six consecutive No. 1 albums, suggesting that it would be impossible for her to sustain her career in three territories simultaneously. Her first Korean album in five years, Hurricane Venus×Hurricane Venus5 August 2010 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks1GAME3:182Hurricane Venus3:133DANGEROUS2:554옆 사람 (Stand By)5:095M.E.P (My Electronic Piano)3:236LET ME3:327한별 (Implode)6:338ADRENALINE3:069하루하루 (Ordinary Day)4:4810Don't Know What To Say4:0911로망스 (Romance)5:10, was released on August 5, 2010, and sold 55,776 units making it the 22nd best selling album in South Korea for 2010. She also represented South Korea and performed at the 7th Asia Song Festival, organized by Korea Foundation for International Culture Exchange, at the Seoul Olympic Stadium.
BoA made her Hollywood movie debut in the dance film Make Your Move 3D, playing the character Aya opposite Derek Hough. Although production ended in 2011, the film was released in 2013. The movie received mixed reviews, with Inkoo Kang of the Los Angeles Times praising the choreography but stating that "[w]henever actor Derek Hough and BoA stop leaping and twirling, [it] is an underwritten mess." To celebrate the 10th anniversary of her Japanese debut, BoA released "Milestone×Milestone7 December 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 9 tracks · 2 discsDisc 11Milestone (Music Video)2Milestone (Making)3BoA 10th film ～From the past to the present～Disc 21Milestone2I SEE ME3メリクリ ～BEST&USA Version～5:384Milestone(INST)5I SEE ME(INST)6メリクリ ～BEST&USA Version～(INST)", which ranked at No. 4 on the Oricon Weekly Music-DVD charts. She also held her 10th anniversary concert from December 10 to 11 at Tokyo International Forum.
Following the concert, BoA shifted her activities to her native county, joining the judging panel on SBS's audition program K-pop Star as a representative of S.M. Entertainment, alongside Yang Hyun-suk from YG Entertainment and Park Jin-young from JYP Entertainment. BoA received praise for her ability as a judge with her insightful comments and discerning eyes, and also sang the theme song "One Dream×One Dream18 March 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1One Dream2:28". For her seventh Korean album, Only One×Only One22 July 2012 · Studio albumSpotifyYouTube Music (search)Tracklist · 9 tracks1Only One3:372The Shadow3:203네모난 바퀴 (Hope)4:354Not Over U3:425The Top2:366Mayday! Mayday! (너에게 닿기를 간절히 외치다)3:397One Dream2:288Only One (Instrumental)3:369The Shadow (Instrumental)3:19 (July 2012), BoA wrote and composed its title track, while its dance steps choreographed by NappyTabs, who has previously worked with BoA in Cobu. Upon its release, "Only One" achieved an all-kill on several music charts. She followed this up with the second "The Shadow", which was released August 18, 2012. Additionally, she recorded the song "Lookin'×LOOKIN'16 October 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Lookin’2:49" featuring The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign.

2013–2015: Music production, television role, and 15th anniversary

BoA launched her first Korean tour with BoA Special Live 2013: Here I Am tour at the Olympic Hall, and released the song "Disturbance", which she wrote and composed, to commemorate her first concert tour in South Korea. In September 2013, BoA starred in KBS' two-episode drama special Expect to Date alongside Choi Daniel and Yim Si-wan, her full first role in a drama, following a string of cameo appearances. She received praise for her acting performance. She also participated in Infinity Challenge's bi-annual song festival and was paired with Leessang's Gil, with the two co-produced the song "G.A.B". In March 2014, BoA was appointed as a de facto creative director in S.M. Entertainment, alongside labelmate Kangta; she was placed in charge of mental care of artists who debut at a young age.
The singles for BoA's eighth Japanese album, Who's Back?×WHO'S BACK?3 September 2014 · Studio albumSpotifyYouTube Music (search)Tracklist · 24 tracks · 2 discsDisc 11First Time3:472Shout It Out4:023Only One3:394FUN4:055Message3:066WOO WEEKEND3:567Milestone3:078I SEE ME5:049MASAYUME CHASING3:4110The Shadow3:2211close to me4:2012Call my name3:4413Baby you..3:1914Tail of Hope3:49Disc 21First Time (video clip)2Shout It Out (video clip)3Only One (video clip)4Message (video clip)5WOO WEEKEND (video clip)6Milestone (video clip)7MASAYUME CHASING (video clip)8The Shadow (video clip)9Tail of Hope (video clip)10First Time -Making of + Interview- (September 2014), were released over a span of four years prior to the album's release:"Woo Weekend×WOO WEEKEND21 July 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 6 tracks · 2 discsDisc 11WOO WEEKEND2NO DANCE, NO LIFE3WOO WEEKEND -Instrumental-4NO DANCE, NO LIFE -Instrumental-Disc 21WOO WEEKEND music video2making" and "I See Me×I SEE ME8 December 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1I SEE ME" in 2010, "Milestone×Milestone7 December 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 9 tracks · 2 discsDisc 11Milestone (Music Video)2Milestone (Making)3BoA 10th film ～From the past to the present～Disc 21Milestone2I SEE ME3メリクリ ～BEST&USA Version～5:384Milestone(INST)5I SEE ME(INST)6メリクリ ～BEST&USA Version～(INST)" in 2011, Only One", "Tail of Hope×Tail of Hope26 June 2013 · SingleSpotify (search)YouTube Music (search)Tracklist · 4 tracks1Tail of Hope3:512Baby you..3:203Tail of Hope (Inst)3:514Baby you.. (Inst)3:17" and "Message / Call My Name×Message / Call my name9 October 2013 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Message3:06" in 2013, and "Shout It Out×Shout It Out5 March 2014 · SingleSpotify (search)YouTube Music (search)Tracklist · 4 tracks1Shout It Out4:032close to me4:223Shout It Out (INST)4:034close to me (INST)4:18" and "Masayume Chasing×MASAYUME CHASING23 July 2014 · SingleSpotify (search)YouTube Music (search)Tracklist · 5 tracks · 2 discsDisc 11MASAYUME CHASING2FUN3MASAYUME CHASING (INST)4FUN (INST)Disc 21MASAYUME CHASING (music video)" in 2014. To promote the album, she embarked on her BoA Live Tour 2014 Who's Back? tour in September, her first Japanese tour in four years. After the tour concluded, BoA starred in her first Korean film, Big Match alongside Lee Jung-jae and Shin Ha-kyun though a Japanese single "Fly" was released on December 3, 2014.
Her eighth Korean album Kiss My Lips×Kiss My Lips12 May 2015 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1Kiss My Lips3:462Who Are You3:433Smash2:334Shattered3:555Fox3:586Double Jack3:467Home3:368Clockwork3:559Love and Hate4:0410Green Light4:0011Hello4:2012Blah3:38 (May 2015) became her first entirely self-written, self-produced album, working alongside American producers The Underdogs and Stereotypes. The single "Who Are You" (feat. Gaeko) was released prior to the album's unveiling, along with its accompanying music video, which starred EXO's Sehun as the male lead. The rest of the album was unveiled on May 12 along with an official music video of the eponymous title track. Billboard called the singer a promising songwriter despite moments of musical blandness.
In July, she performed at the BoA Special Live 2015: Nowness to commemorate her 15th anniversary. The concert took place on August 22 and 23 at the Sejong Center for the Performing Arts in South Korea, making BoA the first female idol to hold a solo concert at the venue. This was followed by BoA Special Live 2015: Nowness in Japan which took place on December 11, 2015, at Tokyo International Forum Hall-A. Her 15th anniversary in Japan the following year was celebrated in a similar fashion, including the release of the song "Lookbook×Lookbook16 December 2015 · SingleSpotify (search)YouTube Music (search)Tracklist · 7 tracks · 2 discsDisc 11Lookbook3:242Kiss My Lips3:483メリクリ (Happy 15th Anniversary Ver.)5:184Lookbook (inst)3:225Kiss My Lips (inst)3:48Disc 21Lookbook (Music Video)2Lookbook (Making)", and a 15th anniversary edition of BoA's Japanese Winter hit, "Meri Kuri". As part of S.M. Entertainment's special winter project, Winter Garden, BoA released a digital single entitled "Christmas Paradise".

2016–2025: Musical projects, television production, and acting debut

On January 12, 2016, BoA released an English-language single "Make Me Complete×Make Me Complete22 January 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Make Me Complete4:38", which serves as the theme song for the Fuji TV special drama Ooku, starring Sawajiri Erika and Watanabe Mayu. In June, she collaborated with Korean rapper Beenzino for S.M. Entertainment's SM Station project. The duo released the single "No Matter What×No Matter What17 June 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1No Matter What3:062No Matter What (inst.)3:04", which ranked atop five domestic charts. BoA worked with BeatBurger for another SM Station single titled "Music Is Wonderful×Music Is Wonderful21 October 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Music Is Wonderful3:562Music Is Wonderful (inst.)3:56", where she participated in the composing and writing of the track. From October to November 2016, BoA starred in JTBC's romance melodrama Listen to Love, returning to the small screen after three years.
The following year, BoA became one of the producers for Mnet's boy group survival reality show, Produce 101 Season 2, which aired from April 7 to June 16. BoA later released another song for SM Station, "Spring Rain", an R&B number produced by Kenzie. In May, BoA embarked on her BoA The live in Billboard Live Tour, held in Tokyo and Osaka. She also released the single "Camo," a dance song with a heavy emphasis on bass and synthesizer sounds, which was a change in sound from her previous materials and produced by The Underdogs. In July, she released the Japanese single "Right Here, Right Everywhere×Right Here, Right Everywhere12 July 2017 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Right Here, Right Everywhere3:48" for the soundtrack of drama Yaneura no Koibito. She later starred in the film Autumn Sonata alongside Lee Hak-joo, playing a terminally ill patient.

In 2018, BoA returned to Japan and released her ninth Japanese album Watashi Konomama de Iinokana on February 14, 2018, followed by EP Unchained×Unchained14 March 2018 · EPSpotify (search)YouTube Music (search)Tracklist · 5 tracks1close to me (Unchained Ver.)4:222Make Me Complete (Unchained Ver.)4:313Only One (Unchained Ver.)3:304FLY (Unchained Ver.)4:075私このままでいいのかな (Unchained Ver.)4:32 in March. To accompany the release of the EP, she embarked on the BoA The Live 2018: Unchained Tour from March 15 to April 4. People who attend the concerts received a copy of Unchained. On January 31, she released "Nega Dola", which served as a single for BoA's then-upcoming first extended play. The EP, One Shot, Two Shot×ONE SHOT, TWO SHOT20 February 2018 · EPSpotifyYouTube Music (search)Tracklist · 7 tracks1ONE SHOT, TWO SHOT3:312EVERYBODY KNOWS3:363내가 돌아 (NEGA DOLA)2:564YOUR SONG3:325RECOLLECTION3:386ALWAYS, ALL WAYS3:427CAMO3:19, was released on February 20, alongside its titular lead single and the song's music video. The EP peaked at number six at the South Korean Gaon Album Chart and number seven at the Billboard World Albums Chart. On October 24, she released her ninth Korean album Woman×WOMAN24 October 2018 · Studio albumSpotifyYouTube Music (search)Tracklist · 10 tracks1Woman2:502Like it!3:273홧김에 (Irreversible)3:394Encounter3:305Little More3:586너와 나 (U&I)3:037If3:178No Limit3:289Good Love3:1210습관 (I want you back)3:39 alongside a lead single of the same name. The album peaked at number six at the Gaon Album Chart, number eleven at the Billboard World Albums Chart.
On June 4, 2019, she released the single "Feedback×Feedback4 June 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Feedback3:19", which features rapper Nucksal, alongside the song's music video. BoA embarked on her #Mood Tour, which had six dates in Japan and two dates in Seoul, from September to October 2019. On October 23, she released a new Japanese single, "Wishing Well×Wishing Well23 October 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Wishing Well3:32", which she earlier debuted on the tour. On December 11, 2019, she released her second extended play Starry Night.
In May 2020, BoA was featured as one of the coaches for the third season of The Voice of Korea, alongside Dynamic Duo, Sung Si-kyung, and Kim Jong-kook. On December 1, 2020, she released her tenth Korean album Better×BETTER1 December 2020 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks1Better3:192Temptations3:153Cloud3:464All That Jazz3:585L.O.V.E3:166Cut Me Off3:057Got Me Good3:048Honey & Diamonds3:549Start Over3:0810Gravity3:3111Little Bird3:27. SpoTV News shared BoA to join as a judge for Mnet Dance program "Street Woman Fighter". It is a female dance crew competition premiering in August 2021. On November 5, 2021, BoA released the Japanese single, "My Dear×My Dear5 November 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1My Dear3:24", to commemorate her 20th anniversary.
BoA was revealed as a member of the supergroup Got the Beat on December 27, 2021. The group debuted on January 3, 2022. To celebrate her 20th anniversary, BoA released the Japanese compilation album The Greatest×The Greatest30 May 2022 · Album · CompilationSpotifyYouTube Music (search)Tracklist · 12 tracks1The Greatest3:222抱きしめる -The Greatest ver.-4:003make a secret -The Greatest ver.-4:354コノヨノシルシ -The Greatest ver.-3:595AGGRESSIVE -The Greatest ver.-3:026Sweet Impact -The Greatest ver.-5:107Every Heart -ミンナノキモチ- -The Greatest ver.-4:438LISTEN TO MY HEART -The Greatest ver.-3:199DO THE MOTION -The Greatest ver.-4:4510LOVE LETTER -The Greatest ver.-5:0211QUINCY -The Greatest ver.-3:0812My Dear3:24 on May 30, 2022. On November 8, 2022, BoA announced her third EP Forgive Me×Forgive Me22 November 2022 · EPSpotifyYouTube Music (search)Tracklist · 6 tracks1Forgive Me2:502ZIP3:193Sketch2:564Breathe3:165After Midnight3:046Hope3:26 along with the title track on the same name on November 22, 2022. In 2024, BoA appeared in the drama Marry My Husband, where she played Oh Yu-ra. Her performance in the drama was met with negative reviews.
On August 4, 2025, BoA released her eleventh studio album Crazier×Crazier4 August 2025 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks · 2 discsDisc 11Crazier2:432Healing Generation3:343It Takes Two2:574Don't Mind Me3:085How Could2:18Disc 21What She Wants3:202Up And Down2:493Love Like This2:594Like I Like3:065Hit You Up2:486Clockwise3:53 with the lead single of the same name.

2026–present: Independent agency

On January 12, 2026, SM Entertainment announced that BoA's contract officially expired on December 31, and that she would be ending her 25-year tenure with the company.
On March 3, 2026, BoA announced that she established her own agency, BApal Entertainment, the meaning of "BoA" and "pal" (friend). This signifies the company's goal of being a company created by "BoA and Friends", or BoA and her fans, reflecting their commitment to building a structure that fosters closer connections between the artist and fans.

Influences

BoA lists hip hop as her main musical influence, though she also enjoys R&B. Her favorite musicians are Whitney Houston, Michael Jackson, Justin Timberlake, and Ne-Yo; as a result, much of BoA's music is either dance-pop or R&B. Because she also sings ballads, she is often compared to Japanese singers Namie Amuro and Ayumi Hamasaki.

Musical style

BoA's debut album, ID; Peace B×ID; Peace B1 September 2000 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1ID; Peace B3:592Come to Me3:353체념 (Heart-off)3:534SARA3:545비밀일기 (I'm Sorry)4:526안돼, 난 안돼 (No way)3:367차마 (Every Breath You Take)5:018Whatever3:369I'm Your Lady Tonight3:0910어린 연인 (Young Lovers)4:2611이별준비 (Letting You Go)4:0312먼 훗날 우리 (Someday somewhere)6:32, contained urban pop, "slickly produced" ballads, and "upbeat dance tunes". As her career went on, she began experimenting with different styles: Valenti contained mostly ballads; Love and Honesty was an experiment with "harder" R&B and rock music. Though her earlier releases were marked by a "cute" and "youthful" style, BoA began to present a more "mature" image starting from the album My Name×My Name11 June 2004 · Studio albumSpotifyYouTube Music (search)Tracklist · 16 tracksA1My Name3:13A2Spark3:15A3I Got U3:31A4My Prayer (기도)4:24A5완전한 날개 (One Wings-Embracing Each Other)3:33A6두근 두근 (Pit-A-Pat)4:15A7I Kiss3:19A8Don't Give A Damn (상관없어)3:04B1그럴 수 있겠지 (Maybe...Maybe Not?)3:24B2Etude3:20B3인사 (Good-Bye)4:16B4Feel Me3:12B5바보같죠 (Stay In Love)4:18B6We (우리)4:46B7My NameB8My Prayer (기도). In a Talk Asia interview, Anjali Rao noted that some felt that My Name marked the beginning of BoA's decline in popularity and asked if the public would always see the singer as "Little Baby BoA"; BoA replied, "So while I apologize to those people who still want the baby BoA, in fact, what can I do? I just keep growing up! I can't stop that from happening."

The Face was influenced by electropop and included "happy spring" songs ("Sweet Impact×Sweet Impact25 April 2007 · SingleSpotifyYouTube Music (search)Tracklist · 5 tracks1Sweet Impact5:022Bad Drive3:313SO REAL (ArmySlick's scratch build vocal)4:394Sweet Impact (TV Mix)5:015Bad Drive (TV Mix)3:28" and "Bad Drive"), a guitar-driven "groovy dance" song ("Lose Your Mind×LOSE YOUR MIND12 December 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 4 tracks1LOSE YOUR MIND3:182Smile again5:473LOSE YOUR MIND (instrumental)3:184Smile Again (instrumental)5:43"), and ballads. Because the composition and writing of BoA's songs is handled mostly by her staff, BoA has been criticized as being a "manufactured pop star". In response to such criticism, BoA said that "if one person were to force their own will on something, then things that should have gone right could easily go wrong" and that she is "not all that unhappy with the expression that [she is] a manufactured star. In a way, that is true. Because SM Entertainment created the environment and all the surrounding conditions, [she is] able to be successful in the way [she is] now." She later assumed creative control with The Face, while Kiss My Lips became her first entirely self-written, self-produced album.BoA has collaborated with high-profile artists. Among the Japanese artists she has performed with are the hip hop group M-Flo (for the single "The Love Bug×the Love Bug17 March 2004 · SingleSpotifyYouTube Music (search)Tracklist · 4 tracks1the Love Bug4:032the Love Bug (Big Bug NYC remix)3:423the Love Bug (cover)5:344The New Vocal0:28"), pop singer Kumi Koda, and house DJ Mondo Grosso. She has performed with Western artists: the song "Flying Without Wings×Flying Without Wings2002 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Flying Without Wings" from her album Next World×Next World27 August 2003 · Album · RemixSpotify (search)YouTube Music (search)Tracklist · 13 tracks1HOLIDAY2奇蹟 (SOUL'd OUT remix)5:353Flying Without Wings3:364Show me what you got (DJ WATARAI remix)5JEWEL SONG (AKIRA'S CANTO DIAMANTE version)4:466Shine We Are! (GROOVE THAT SOUL remix)6:157flower (D.I's "Luv hurts" remix)4:358WINDING ROAD4:329Everything Needs Love (Piano-pella)10VALENTI (English version)4:2411Every Heart (English version)4:3112LISTEN TO MY HEART (English version)3:5913Amazing Kiss (English version)4:37 was a collaboration with Irish band Westlife covering the original song; the Bratz single "Show Me What You Got×Show Me What You Got27 August 2003 · SingleSpotify (search)YouTube Music (search)Tracklist · 3 tracks1Show Me What You Got4:212Can U Feel the Beat5:203Distance7:07" was performed with Howie D of the American band Backstreet Boys. She also worked with Akon, singing the song "Beautiful", which was featured on the Japanese release of his third album, Freedom. Other artists she has collaborated with are Soul'd Out, Dabo, Verbal (of M-Flo), Rah-D, Seamo, TVXQ, Yutaka Furakawa (of the band Doping Panda), and Crystal Kay (for her single "After Love: First Boyfriend/Girlfriend"). American rock band Weezer covered "Meri Kuri" on the Japanese version of their album Weezer.

Cultural impact and legacy

BoA is regarded as one of South Korea's most influential singers and is widely referred to as the "Queen of K-pop", in recognition of her contributions in spearheading the Korean wave into Japan. BoA's success in the Japanese market has been deemed a catalyst in the Japanese interest in Korean pop music beginning in the early 2000s, when the two countries began promoting cultural exchanges since the end of World War II. Music critics have recognized BoA for improving "civil relations between the Korean and Japanese public through her music and appearances in Japanese radio and television", with Oxford Political Review noting "BoA's role in strengthening Japan-South Korea ties as a cultural envoy". In Alisa Freedman's Introducing Japanese Pop Culture, BoA was noted for "herald[ing] a new phase of Japanese engagement with Korean singers", registering "remarkable success during the first half of the 2000s in Japan". She highlighted that the timing of her success coincided with several political and cultural developments; these include the implementation of Korea's Open-Door Policy, the Korea Japan 2002 FIFA World Cup, and the popularity of the drama series Winter Sonata. Freedman evaluated BoA's career path and localization strategies in Japan for having set "the first trend" of the Korean wave into the country.
Vox hailed BoA as "one of South Korea's best-known exports" in the years after her debut, while The Korea Times called BoA "the forerunner of the new generation of idols who popularized K-pop in Japan and elsewhere." In 2004, the Ministry of Culture, Sports and Tourism honored BoA with the Asian Cultural Exchange Merit Award for her contributions in raising the status of K-pop throughout Asia. Music critic Lim Jin-mo wrote that BoA "opened many doors for pop acts from her country in the second largest music market in the world", acting "as a figurehead for breakthroughs in Japan for South Korean acts" and became "a pivotal figure in K-pop's history". The Diplomat remarked that BoA "paved the way" for future K-pop artists "to later captivate Japanese fans despite souring relations between Seoul and Tokyo." Yim Hyun-su from The Korea Herald viewed her for "forever changing the landscape of South Korea's music industry". In 2016, she was honored with the Presidential Commendation at the Korean Popular Culture and Arts Awards for her contributions to the spread of the Korean wave, and for laying "the foundation for the revival of K-pop".

In 2013, 50 music experts, professors and critics organized by Mnet named BoA one of the 100 most influential artists in South Korean music. "No. 1" was ranked number 27 in a 2006 Gallup Korea survey of 100 all-time favorite Korean songs and was included in Mnet's Legend 100 list of popular Korean songs since the 1960s. In 2021, a panel of 35 music experts organized by Melon and Seoul Shinmun ranked "No. 1" and "Atlantis Princess×Atlantis Princess31 May 2003 · Studio albumSpotifyYouTube Music (search)Tracklist · 16 tracks · 2 discsDisc 11Time To Begin3:362아틀란티스 소녀(Atlantis Princess)3:443나무(Tree)4:274Milky Way3:195천사의 숨결(Beat Of Angel)3:396선물(Gift)3:447이런 내게(Where Are You)3:478단념(Make A Move)3:029사랑해요(So Much In Love)3:5410남겨진 슬픔(Endless Sorrow)4:0811The Show Must Go On4:0612서울의 빛(The Lights Of Seoul)4:2613The Lights Of Seoul4:2414Atlantis Princess (亚特兰提斯少女)3:44Disc 21아틀란티스 소녀 (Atlantis Princess)2Milky Way" number 1 and number 93 in their list of the greatest K-pop songs of all time. Critic Rhian Daly for The Forty-Five ranked "Atlantis Princess" number 1 in her list of the best K-pop songs of all time. Rolling Stone ranked "No. 1" at number 18 in their list of the greatest songs in the history of K-pop, writing it represents "her most emblematic crossover hit". In December 2023, it was included alongside "Gangnam Style" as part of the second induction into the Korea World Music Culture Hall of Fame.
BoA has been cited by many artists in the South Korean music industry as an influence and role model, including Aespa, Girls' Generation's Taeyeon, Sunny, Tiffany, Hyoyeon, Seohyun, Shinee's Key, Exo's Sehun, Red Velvet's Irene, Ailee, Chungha, Yukika Teramoto, Kwon Eun-bi, Baek A-yeon, Mamamoo's Solar, f(x)'s Luna, Kiss of Life's Natty, Lovelyz's Kei, and Billlie's Tsuki. Aespa's Giselle said in a Rolling Stone interview that "Everyone knows her. She's not just famous — she's a legend".

Endorsements

Due to her wide appeal, BoA has appeared in advertisements for many brands. Among the brands she has promoted are Olympus, Lotte, Nike, L'Oréal, Japanese cosmetic company Kosé, Skechers, Audio-Technica, GM Daewoo and L'Occitane. Several of her songs have been used in affiliation with television shows. "Every Heart: Minna no Kimochi" was used as the ending theme for the anime InuYasha; "Beside You: Boku o Yobu Koe" was used as the opening theme for the anime Monkey Typhoon; "Key of Heart×KEY OF HEART21 September 2006 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1KEY OF HEART4:58" is the theme song for the Japanese release of Over the Hedge; "Your Color" is the theme song of the video game Ninety-Nine Nights; "Mamoritai: White Wishes" is the theme song of the video game Tales of Graces. "Tail of Hope×Tail of Hope26 June 2013 · SingleSpotify (search)YouTube Music (search)Tracklist · 4 tracks1Tail of Hope3:512Baby you..3:203Tail of Hope (Inst)3:514Baby you.. (Inst)3:17" was used as the theme for the Japanese drama Hakui no Namida, and "Masayume Chasing×MASAYUME CHASING23 July 2014 · SingleSpotify (search)YouTube Music (search)Tracklist · 5 tracks · 2 discsDisc 11MASAYUME CHASING2FUN3MASAYUME CHASING (INST)4FUN (INST)Disc 21MASAYUME CHASING (music video)" was used as the 15th opening theme song for the anime Fairy Tail.
In 2007, Anycall (a Samsung brand) signed BoA, Xiah (of TVXQ), Tablo (of Epik High), and jazz pianist Jin Bora onto "Anyband", a band created specifically to promote Anycall. The band released only one single, "AnyBand". In December 2010, she recorded "I See Me×I SEE ME8 December 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1I SEE ME" for to promote Audio Technica headphones in Japan. The song "Woo Weekend×WOO WEEKEND21 July 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 6 tracks · 2 discsDisc 11WOO WEEKEND2NO DANCE, NO LIFE3WOO WEEKEND -Instrumental-4NO DANCE, NO LIFE -Instrumental-Disc 21WOO WEEKEND music video2making" was used to promote Disney on Ice's 25th Anniversary in Japan while "Lookbook×Lookbook16 December 2015 · SingleSpotify (search)YouTube Music (search)Tracklist · 7 tracks · 2 discsDisc 11Lookbook3:242Kiss My Lips3:483メリクリ (Happy 15th Anniversary Ver.)5:184Lookbook (inst)3:225Kiss My Lips (inst)3:48Disc 21Lookbook (Music Video)2Lookbook (Making)" served as the ending theme for the NTV Kei program Tokui to Goto to Uruwashi no Shelley ga Konya Kurabete Mimashita. BoA served as ambassador for Asia Youth Day in 2014. In August 2017, it was announced that BoA was chosen as promotional ambassador for Jeju Biennale, an inaugural international art event on the resort island of Jeju. Her widespread popularity has also made her a "cultural ambassador"; she has represented South Korea in inter-Asian musical events and has appeared in an Oxford University Press-published English-language textbook.

Concert participation

2002: SM China
2003: SMTOWN Smile Concert 2003
2007: 2007 SMTOWN Summer Concert
2008: SMTown Live '08
2009: BEST & USA Release Party: Thank Your For Your Support!
2010–11: SMTown Live '10 World Tour
2012–13: SMTown Live World Tour III
2014–2015: SM Town Live World Tour IV
2016: SM Town Live World Tour V
2017: SM Town Live World Tour VI
2022: SM Town Live 2022: SMCU Express at Kwangya
2022: SM Town Live 2022: SMCU Express
2023: SM Town Live 2023: SMCU Palace at Kwangya
2025: SM Town Live 2025: The Culture, the Future