Hearts2Hearts

Biography

Hearts2Hearts (Korean: 하츠투하츠) is a South Korean girl group formed by SM Entertainment. The group consists of eight members: Carmen, Jiwoo, Yuha, Stella, Juun, A-na, Ian, and Ye-on. They debuted on February 24, 2025, with the single album The Chase×The Chase24 February 2025 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1The Chase2Butterflies and its lead single of the same name.

Name

According to SM Entertainment's report, the group name, Hearts2Hearts, means "to connect with global fans through a mysterious musical world filled with various emotions and heartfelt messages, and move forward together as a greater 'us'". The name's inclusion of "S2" is a reference to a heart emoticon.

2023–2025: Formation

News of a new girl group from SM Entertainment first came in February 2023 when the company announced their new SM 3.0 business strategy. In the announcement video, CEO Chris Sung-soo Lee and COO Tak Young-jun said that SM would debut four new acts in 2023, including a girl group. Another video released later in May of CEO Jang Cheol-hyuk announcing the company's plans for 2023 reiterated the launch of a new girl group in the fourth quarter of the year. However, the group's debut was delayed several times, with the news being released each time in the company's earnings reports. The first delay came in August 2023, with SM stating the group would now debut in the first half of 2024. The debut was again delayed in May 2024, moving the group's debut to the fourth quarter of the year. In November 2024, SM updated their schedule for the final time, pushing the group's debut to the first quarter of 2025.
At the end of SM's 30th anniversary celebration SM Town Live 2025 concert at Gocheok Sky Dome on January 12, a surprise trailer was played that revealed the group's name and eight members, though their individual names were not released. The trailer also revealed that the group would debut in February 2025. The next day, South Korean media, including Maeil Business Newspaper and The Korea Economic Daily, reported that Hearts2Hearts would debut on February 24, with promotions beginning in late January. Following the group's reveal, their company's stock experienced a 4.5% increase on the Korea Exchange at the closing of its trading day, with an additional gain of 6.94% the next day. Hearts2Hearts is SM's first girl group since founder and executive producer Lee Soo-man left the company in 2023. With 8 members, it is also SM's largest girl group since Girls' Generation debuted in 2007 with 9 members. Pop culture critic Ha Jae-geun noted that the group will be a "test" of the SM 3.0 corporate production strategy that was introduced in the wake of Lee's departure.

2025–present: Introduction and debut

On January 31, 2025, Hearts2Hearts' Instagram account was opened to the public, which unveiled a series of images, giving a sneak peek of the members. All members were revealed on February 3 through a video titled "Chase Your Choice" released on SM's official YouTube channel, and additional social media accounts were opened. On February 24, Hearts2Hearts released their debut single album titled The Chase×The Chase24 February 2025 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1The Chase2Butterflies which contains the lead single of the same name and a B-side titled "Butterflies". A debut showcase for the group was held at the Yes24 Music Hall in Seoul on the same day. The group won their first music broadcast trophy with "The Chase" on March 11, 15 days after their debut, on The Show. The song reached number 21 on South Korea's singles chart, while the single album has been certified Platinum by the KMCA.
On June 18, the group released the digital single "Style×STYLE18 June 2025 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1STYLE3:29", which peaked at number 17. On October 20, Hearts2Hearts released their first EP Focus×FOCUS20 October 2025 · EPSpotifyYouTube Music (search)Tracklist · 5 tracks1FOCUS2:572Apple Pie3:063Pretty Please3:244Flutter3:055Blue Moon2:57, after having released the track "Pretty Please×Pretty Please24 September 2025 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Pretty Please3:24" as a pre-release single on September 24. The EP and its titular lead single earned the group new peaks at number 3 on the albums chart and number 14 on the singles chart respectively. "Pretty Please" later served as a promotional track in South Korea for Pokémon Legends: Z-A. Hearts2Hearts was named one of 2025's best new artists at various South Korean year-end award ceremonies, including the MAMA Awards, Melon Music Awards and Seoul Music Awards.
On February 20, 2026, Hearts2Hearts released a digital single titled "Rude!×RUDE!20 February 2026 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1RUDE!3:20". After the song's spoken interlude went viral, it became the group's first number one single in South Korea. A Japanese version of the song was later released on March 27. On June 22, the group released their second EP, Lemon Tang×Lemon Tang22 June 2026 · EPSpotifyYouTube Music (search)Tracklist · 6 tracks1Lemon Tang2:43215‐LOVE2:353Baby Steps2:514heart emoji (♡)2:595Secret Recipe2:516RUDE!3:20, alongside the lead single of same name. The EP has become their highest-charting album domestically at number 2. On August 12, Hearts2Hearts made their debut in Japan with the single "Iconic Heart×ICONIC HEART9 August 2026 · SingleSpotifyYouTube Music (search)Tracklist · 3 tracks1ICONIC HEART3:092Lemon Tang - Japanese Ver.2:433RUDE! - Japanese Ver.3:20", which peaked at number 2 on the Oricon Singles Chart and the Billboard Japan Hot 100.

Ambassadorship

In April 2025, Hearts2Hearts was chosen as the Seoul Spring Festa 2025 Wonder Show's honorary ambassador. On June 17, the group was selected as Seoul City's public relations ambassador. On July 1, 2026, the Supreme Prosecutors' Office of the Republic of Korea officially appointed Hearts2Hearts as Youth Drug Prevention's promotional ambassador.

Endorsements

In February 2025, SM Entertainment and SAMG Entertainment announced a collaboration with Hearts2Hearts and Catch! Teenieping. On February 24, it was announced that Hearts2Hearts will be part of "SMGC" project campaign, a collaboration between SM and Mega MGC Coffee. Later on that day, Hearts2Hearts were selected as campaign models for the women's spring special exhibition at Musinsa, the largest fashion platform in Korea. In June, the group was featured on the digital cover of W Korea, in collaboration with Chanel Beauty. On June 9, Hearts2Hearts became the brand ambassador for the beauty product Scarlett. On June 10, Binggrae has selected Hearts2Hearts as advertising models. On June 19, it was announced that Converse has launched a new 2025 Fall season campaign with the group. In July, the group collaborated with the beauty product Barenbliss. On July 21, it was announced that Hearts2Hearts became the brand model of the beauty product 2aN. On August 11, through their Instagram social media account, Kookmin Bank announced Hearts2Hearts as their new promotional model. On August 25, Shopee Indonesia, the number one e-commerce in Southeast Asia, chose Hearts2Hearts as its brand ambassador. On September 12, global lifestyle brand Calvin Klein selected Hearts2Hearts as its promotional models for the Fall/Winter season. On October 21, Lily Brown, a global fashion brand based in Japan, announced Hearts2Hearts as the promotional model for its Winter 2025 collection.
On January 7, 2026, through several social media accounts, Lotte Duty Free announced Hearts2Hearts as one of its new promotional models. On April 28, Japanese beauty brand Sorule chose Hearts2Hearts as its new muse. On May 9, Kia Indonesia announced a promotional collaboration with Hearts2Hearts entitled "Kia x Hearts2House" and was announced as its brand ambassador. On May 16, Joyday Ice Cream announced Hearts2Hearts as brand ambassadors via its Instagram account. On July 29, Hearts2Hearts was announced as the brand ambassador of JetZ snack. On September 21, Clalen, a renowned South Korean contact lens brand, officially announced Hearts2Hearts as its brand models.

Philanthropy

On February 23, 2026, Hearts2Hearts donated 50 million won under the name of their official fan club to the G-Foundation, to support vulnerable female adolescents in South Korea, as they marked their first anniversary.

Members

Carmen (카르멘)
Jiwoo (지우) – leader
Yuha (유하)
Stella (스텔라)
Juun (주은)
A-na (에이나)
Ian (이안)
Ye-on (예온)