Juliet Simms

Biography

Juliet Nicole Simms (born February 26, 1986), also known as Lilith Czar, is an American singer and songwriter.
She established a fan base as the front woman of the band Automatic Loveletter. In 2007 – in the band's earliest years – she became friends with Kevin Lyman. This resulted in her being a returning act on the Warped Tour summer circuit. After the summer of 2011 and working the circuit solo for the first time, Simms has since produced her own content as a solo artist.
In 2011, Simms auditioned for Season 2 of NBC's The Voice. She sang "Oh! Darling×Oh! Darling5 February 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Oh! Darling" by The Beatles for her blind audition, and chose CeeLo Green as her coach. She went on to cover songs such as "Roxanne" by The Police and "It's a Man's Man's Man's World" by James Brown. After placing second on The Voice, Simms signed with Universal Records, and then ultimately left the record label due to lack of creative control.
Simms went on to become an independent solo artist, releasing 3 EPs and several singles and music videos, before signing with Sumerian Records in 2019.
On April 16, 2016, Simms married Black Veil Brides frontman Andy Biersack.
In 2021, she rebranded and now goes by the stage name of Lilith Czar. Lilith Czar released the album Created From Filth and Dust under Sumerian Records in 2021.

Automatic Loveletter

Simms was the front woman and songwriter/guitarist for the band Automatic Loveletter from 2006 to 2011, releasing four EPs and two full-length albums before their disbandment in late 2011. Automatic Loveletter released its debut album, Truth or Dare, on June 22, 2010, followed by the album The Kids Will Take Their Monsters On through an independent record label, Paper & Plastick, on June 23, 2011.
Automatic Loveletter was formed with Simms on guitar and lead vocals, Daniel Currier on drums, and brother Tommy Simms playing bass and producing, with bassist Sean Noll sitting in on occasion in Tommy's home studio in the Tampa Bay area. The band was first called Stars and Scars and recorded its first song together in December 2005, naming the song after the band but written by Simms. They also recorded "Tin Lizzy", written by Tommy Simms.
They were signed by Allison Hagendorf, the host of Fuse TV's The Pop TV Show, who was then working at Epic Records. Epic struggled with the Sony BMG 2005 Payola Scandal and internal problems, finally dropping over 70 bands in 2007. Automatic Loveletter was not dropped but was also not supported for the next year and a half touring in the drummer's Ford Excursion and burning their own copies of their Epic-produced CD with hand painted slip covers to help fund their tours.

Automatic Loveletter recorded their never-released debut EP in 2007 with producer Matt Squire. "He challenged me and I challenged him," Simms said. "I felt very comfortable and that's when the best of me comes out. The entire time was playful and fun and that's what music is about to me — having a good time." Simms took her songbook to Matt Squire and narrowed down the tunes and crafted them to fit together, sometimes taking songs in entirely new directions. "The Answer", for instance, was originally a ballad, but became one of the more upbeat numbers on the album. Currier and lead guitarist Nelson played on the album, Noll officially joining just before some of their first tours together and Tommy Simms occasionally touring with the band to play lead or rhythm guitar in larger venues and outdoor concerts. The band played both the main Bamboozle and Bamboozle Left in 2008.
The tracks "The Answer", "Parker", "August 28th 3:30 A.M.", "Hush" and "Make-Up Smeared Eyes (Acoustic)" were released on their first official EP release in Recover 2007. But after the tour, when Epic was scheduled to release the album Automatic Loveletter, they were told to continue touring and asked by then President Charlie Walk to write more upbeat music.
Instead, Simms submitted a fan favorite "Black Ink Revenge" which was rejected several times for rewrite until it became "My Goodbye" one of the tracks off the upcoming Sony release. "I had been signed to Epic for going on three years, I toured in cars with my completely broke band and was feeling like I disappointed my fans who had been promised music for over a year so I sat in my room for four days re - writing and re - submitting that song like 5 times. I like "My Goodbye" a LOT but it was the result of a lot of pressure and the desire to get an album released."

"My Goodbye", "The Day that Saved Us", and "Hush (New Version)" were quickly released as another self-titled EP just before the final chapter with Epic Records when they fired all the members except Currier before the first headlining tour.
Epic held auditions for new members and hired Jacob Fatoroochi, James Bowen, and Wayne Miller. Halfway through the tour, Epic called Simms and told her that all of the pay for the band was being withdrawn and the band was dropped from the label. Despite this setback, the band pulled together and stayed on to complete the tour. Automatic Loveletter went on to sell out venues like the Knitting Factory in LA and San Francisco. "It was very liberating. After crying my eyes out for a couple hours, I had some of my best show's ever on that tour." The band was picked up by Sony and Simms was asked to write for a new album produced by Josh Abraham.
In 2011, Automatic Loveletter released an entirely acoustic album through Paper + Plastick Records called "The Kids Will Take Their Monsters On". The album was produced by Shane Henderson.

The Voice (2012)

Simms was a contestant on the 2012 season of the American television show The Voice. She sang the Beatles' "Oh! Darling×Oh! Darling5 February 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Oh! Darling" for her blind audition, and chose to be a member of Team Cee Lo.
Simms advanced to the live rounds after defeating Sarah Golden in a duet. In her first live show, she performed "Roxanne" by The Police. During the quarterfinals, Simms covered "Cryin'" by Aerosmith.
Simms was the only female contestant to advance onto the finals, edging out Jamar Rogers, after covering "It's A Man's Man's Man's World". Simms' cover of "It's A Man's Man's Man's World" reached #70 and also attained positions in three other charts on Billboard.
For the finale, Simms sang Lynyrd Skynyrd's "Free Bird×Free Bird7 May 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Free Bird." She placed second behind Jermaine Paul.

Simms' "The Voice Performances" singles released by Universal Republic Records. Made available on iTunes and CD

Post-The Voice (2012–2021)

Shortly after finishing The Voice, Simms was signed by CeeLo Green, her coach on the show. Her debut single "Wild Child×Wild Child11 December 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Wild Child3:18" was released on December 11, 2012, followed by a music video in April 2013, for which Cee Lo Green was an executive producer. An album was scheduled for release in 2013, but ultimately was not released after she left the label. Simms completed a US tour with Secondhand Serenade and Veronica Ballestrini during March and April 2013.
Simms transitioned her branding after The Voice, and has since produced her own content as a solo artist. On January 27, 2015, Simms released her "All or Nothing×All or Nothing27 January 2015 · EPSpotify (search)YouTube Music (search)Tracklist · 6 tracks1All or Nothing2:392Mystified3:003Evangeline3:384End of the World4:135Not Broken Yet4:056Before It Rains3:51" EP. The recording and development of the album was primarily funded by PledgeMusic, A music video for the EP's fourth track, "End of the World", was released May 2015. Simms heavily promoted the EP during the Vans Warped Tour of that year, where she also began dating Andy Biersack of Black Veil Brides. They married in April 2016.
Simms second solo EP, From the Grave×From the Grave15 July 2016 · Studio albumSpotify (search)YouTube Music (search)Tracklist · 8 tracks1Get Ready2:532Say Hello2:363Tidal Wave3:244My Last Whiskey Tears3:095Trouble Finds You3:356Frances4:547Phoenix5:048Found Missing4:23, was crowd-funded though PledgeMusic with pledgers receiving a free download of the song 'Someday.' The EP was released July 15, 2016.
Simms was featured on the seventh installment in the Fearless Records compilation series Punk Goes Pop. She and Biersack performed a duet cover of Adele's 2015 hit song When We Were Young on July 14, 2017. A music video was also released for the cover upon the release of Punk Goes Pop Vol. 7. On April 27, 2018, she released her new single 'Take Me×Take Me27 April 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Take Me4:07', which was written about the emotional hardships of two touring musicians in a committed relationship. The music video was released on May 9, 2018.
In 2019, Simms announced her signing to Sumerian Records and released single "Bad Love×Bad Love21 June 2019 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Bad Love3:08" to kick off the Rockstar Energy Disrupt 2019 Tour in August 2019. Following this, she released her second single with Sumerian, '100 Little Deaths' in September 2019. In 2020, Simms released a 3-song EP titled 'Descent×Descent6 November 2020 · SingleSpotify (search)YouTube Music (search)Tracklist · 3 tracks1All American2:522You're Gonna Lose The Best Thing In Your Life2:293Real Bad Things2:45' along with a music video for the lead song off of the EP, 'All American'.

Rebrand as Lilith Czar (2021–present)

After leaving fans in the dark on social media after her 2020 EP 'Descent×Descent6 November 2020 · SingleSpotify (search)YouTube Music (search)Tracklist · 3 tracks1All American2:522You're Gonna Lose The Best Thing In Your Life2:293Real Bad Things2:45', Simms posted teasers and photos, hiding her face. In February 2021, Simms announced her new name Lilith Czar, inspired by Lilith, the female equal to Adam, and a czar, meaning a ruler. She announced a new album called Created from Filth and Dust, which was released by Sumerian Records on April 23, 2021.
On February 19, 2021, she released the single 'King', featuring the lyrics “If it’s a man’s world, I want to be king.” Simms has said that the song: "came to me because of some guy in a band that was really misogynistic towards me. I felt sick of being treated badly because I have a vagina and boobs, and that’s where the lyric, ‘If it’s a man’s world, I want to be king’ comes from. Work on this song began in the middle of 2019, but it went through a huge number of rewrites over the course of the following 12 months. I scrutinised over every note and did a significant number of takes when it came to recording, and so many ended up being thrown away. It was pretty painful."
In 2022, Simms toured with The Trinity Of Terror Tour in America, also featuring Black Veil Brides, Motionless In White, and Ice Nine Kills. She also supported Taylor Momsen and The Pretty Reckless alongside The Warning. In 2023, Simms toured in the United Kingdom with Black Veil Brides and Cemetery Sun.
In 2025, Simms featured on track 'Hearse for Two' by The Funeral Portrait.

Personal life

On October 31, 2016, Simms was detained by the FBI off of an airplane for allegedly hitting her husband Andy Biersack while under the influence on a flight to Los Angeles. According to the video testimony given by a witness to the incident, Simms forcibly struck Biersack in the face twice and struck herself in the face with the airline handcuffs until her nose began to bleed. Following the incident, both released statements about the effects of alcohol and confirming that they did not separate.
Both of Simms' parents are members of the Church of Scientology and the family moved to Clearwater, Florida, which is the "worldwide spiritual headquarters" of Scientology, when Simms was eight years old, but Simms has not spoken about her adult involvement with the Church. Her father, Jeffrey Simms, claimed that "I'm sure she's known as a Scientologist by many in the Church... But [the support] isn't an organized thing. She probably has more fans from the Vans Warped Tour."