Latin Mafia

Biography

Latin Mafia is a Mexican band that blends different genres of music, including pop, R&B, and Latin trap, and consists of twin brothers Milton and Emilio de la Rosa on vocals, with their older brother Mike de la Rosa as the producer. Their first single "Más Humano×Más humano14 August 2021 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Más humano3:07" was self-released in 2021. While their singles through the end of 2023 were produced independently, in July 2024, the group signed a record deal with Rimas Entertainment. Their debut album Todos los días todo el día×TODOS LOS DÍAS TODO EL DÍA24 August 2024 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks1Siento que merezco más2:452Y como te digo que2:403Nunca he sido honesto2:564Me estoy cayendo2:515Sentado aquí2:426Vivo si me exiges3:067Pero me estoy acabando2:468¿Qué vamos a hacer?2:129Yo siempre contesto3:1910Ven2:2711Tengo mucho ruido3:21 was released on 25 October 2024.
Their biggest songs – "Julieta×Julieta24 December 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Julieta3:30", "Sal Rosa×Sal rosa16 September 2022 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Sal rosa4:23", "Flores×Flores27 January 2023 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Flores2:40", "No Digas Nada×No digas nada14 April 2023 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1No digas nada3:43" – have each surpassed over two million views on YouTube.

2021–2022

During the COVID-19 pandemic, the brothers first appeared on the scene using the social media app, TikTok. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience. When their account received positive views, they included their other sibling Milton to help them release their first single, "Ciudad de las Luces×Ciudad de las luces14 May 2021 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Ciudad de las luces3:14". Though they posted a song to their Facebook account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent. After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer".
Their next two singles "Más humano×Más humano14 August 2021 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Más humano3:07" and "Julieta×Julieta24 December 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Julieta3:30" were released during the same year, both reaching positive responses, both becoming instant hits. By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive Olympic Velodrome in Mexico City.

2023–present

In April 2024 Latin Mafia made their American debut performing at Coachella, raising their profile as one of "Mexico's top acts without a label or an album". In addition, they were scheduled to perform at music festivals including Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte. According to Music Metrics Vault, as of July 8, 2024, the group had reached nearly 874 million plays, an almost 150 million increase from the previous month. They were also nominated by the Latin Grammy's for the Best New Artist and their song "Siento Que Merezco Más" earned them the Best Latin Fusion Pop Song of 2025 at the Lo Nuestro Awards. On October 17th 2025, Billboard released the list of nominees for the Latin Grammy Awards 2025 and this time the group was nominated in two categories: Best Alternative Music Album with their album Todos los días todo el día×TODOS LOS DÍAS TODO EL DÍA24 August 2024 · Studio albumSpotifyYouTube Music (search)Tracklist · 11 tracks1Siento que merezco más2:452Y como te digo que2:403Nunca he sido honesto2:564Me estoy cayendo2:515Sentado aquí2:426Vivo si me exiges3:067Pero me estoy acabando2:468¿Qué vamos a hacer?2:129Yo siempre contesto3:1910Ven2:2711Tengo mucho ruido3:21 and Best Alternative Song with "Siento Que Merezco Más".

Music style

Latin Mafia's music has been described as a reggaetón, R&B, trap, and house hybrid. The three brothers each have musical references that differ from one another, to which Emilio credits the diversity in their repertoire of songs. Some examples cited are Tyler the Creator, Rosalía, Rauw Alejandro, Fred Again.., and Flume, among others.