Loredana Zefi

Biography

Loredana Zefi (Albanian: [lɔɾɛˈdana ˈzɛfi]; born 1 September 1995), often known as simply Loredana, is a Swiss-born Kosovar rapper and singer of Albanian descent. Her debut single, "Sonnenbrille×Sonnenbrille15 June 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Sonnenbrille2:42", became a commercial success in Albania and German-speaking Europe, and received two gold certifications in Austria and Germany. In September 2018, Loredana signed with German subsidiary of Sony Music and released the commercially successful single "Bonnie & Clyde×Bonnie & Clyde14 September 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Bonnie & Clyde2:55" with husband Mozzik. Her debut studio album, King Lori×KING LORI23 August 2019 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1HANA2:502Labyrinth2:363OMG2:514Jetzt rufst Du an2:325Keine Rosen3:196Durch die Nacht2:317Feuer2:558Eiskalt2:329Kein Plan2:3510Nicht allein3:0611Genick3:2512Nicht wie Du2:38, followed in September 2019 and reached the top three in the latter countries and Switzerland. It featured several successful singles, including "Eiskalt×Eiskalt2 August 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Eiskalt2:32", "Genick", "Jetzt rufst du an×Jetzt rufst du an5 July 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Jetzt rufst du an2:32", as well as the rapper's first number-one single in Germany, "Kein Plan×Kein Plan6 September 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Kein Plan2:35".
Loredana released four subsequent number-one single's, "Angst×Angst6 March 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Angst2:56", "Du bist mein×Du bist mein27 March 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Du bist mein2:40", "Kein Wort×Kein Wort16 January 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Kein Wort2:42" and "Nicht verdient", in 2020. Her second studio album, Medusa×MEDUSA11 December 2020 · Studio albumSpotify (search)YouTube Music (search)Tracklist · 12 tracks1Intro2:172King Lori2:003Checka2:194Easy2:185Rockstar2:146Näher zu mir3:147Kein Hunger2:058Gangster2:429Uh Uh1:5710Alles egal2:1911Geht schon2:2312Tut mir nicht leid2:34 (2020), reached the top 20 in Austria, Germany and Switzerland. Following a brief hiatus, Loredana and Mozzik released their first collaborative album, No Rich Parents×No Rich Parents24 September 2021 · Studio albumSpotifyYouTube Music (search)Tracklist · 14 tracks1Oh Digga2:272Milano2:443Immer wenn es regnet2:324Happy Birthday2:415Rosenkrieg2:276EX2:077Fotos ohne Blitz2:378Jedes Mal2:369Du&Ich2:1010Nese Don2:5111Mit Mir2:4812Baby Boy2:2213OMG2:1214Einsam2:37, in 2021, which featured the number-one single "Rosenkrieg×Rosenkrieg28 May 2021 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Rosenkrieg2:27". She has received several awards and nominations, including the Bravo Otto Awards, MTV Europe Music Awards and Swiss Music Awards.

1995–2018: Early life and career beginnings

Loredana was born on 1 September 1995 into an Albanian family from Ferizaj in Lucerne, Switzerland. Her family is Catholic. At the age of 18, she became interested in music and wrote songs for other artists along with German producer Macloud. In 2018, Loredana gained attention as an influencer for her short social media videos featuring dancing and lip-syncing content, as well as her relationship with Kosovo-Albanian rapper Mozzik. Her debut single, "Sonnenbrille×Sonnenbrille15 June 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Sonnenbrille2:42", was subsequently released in June 2018. It was commercially successful in Albania and German-speaking Europe, and was certified gold in Austria and Germany. "Bonnie & Clyde×Bonnie & Clyde14 September 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Bonnie & Clyde2:55" in collaboration with Mozzik was released as her second single in September 2018. The Albanian and German-language hip hop and R&B track was as commercially successful as its predecessor "Sonnenbrille". In the same year, she released her third single "Milliondollar$mile×MILLIONDOLLAR$MILE7 December 2018 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1MILLIONDOLLAR$MILE2:54", which achieved moderate success.

2019–present: King Lori and Medusa

In 2019, Loredana collaborated a second time with her partner Mozzik on "Romeo & Juliet×ROMEO & JULIET1 February 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1ROMEO & JULIET3:19" peaking at number two in Germany. The two follow-up singles "Labyrinth×Labyrinth24 May 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Labyrinth2:35" and "Jetzt rufst du an×Jetzt rufst du an5 July 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Jetzt rufst du an2:32", all entered the charts in Austria and Germany. The same year, Loredana released her seventh single "Eiskalt×Eiskalt2 August 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Eiskalt2:32" featuring Mozzik, which was certified gold in Germany and Austria. The single was the third time that the artists collaborated on a recording. A month later, she released her debut studio album, King Lori×KING LORI23 August 2019 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1HANA2:502Labyrinth2:363OMG2:514Jetzt rufst Du an2:325Keine Rosen3:196Durch die Nacht2:317Feuer2:558Eiskalt2:329Kein Plan2:3510Nicht allein3:0611Genick3:2512Nicht wie Du2:38, featuring the commercially successful singles "Genick", "Mit dir×Mit Dir20 December 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Mit Dir2:38" and the number-one single "Kein Plan×Kein Plan6 September 2019 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Kein Plan2:35". In November 2019, she emerged as the winner of the Best Swiss Act at the 2019 MTV Europe Music Awards. In 2019, Loredana was the second most Googled personality in Switzerland.
In January 2020, the number one single "Kein Wort×Kein Wort16 January 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Kein Wort2:42" was released in collaboration with German rapper Juju. In March 2020, she embarked on the King Lori Tour, which was later cancelled due to the COVID-19 pandemic. The same month, she released her next number one singles "Angst×Angst6 March 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Angst2:56" featuring English producer Rymez, and "Du bist mein×Du bist mein27 March 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Du bist mein2:40" with German rapper Zuna.

Personal life

Loredana Zefi began a relationship with Mozzik and they married in 2018. She gave birth to the couple's daughter on 18 December 2018. The couple separated in October 2019. They were back together again in March 2021, working on a new music project.
In 2023, Loredana started dating FC Barcelona footballer Karim Adeyemi, and they married in a private ceremony in October 2024.

Legal issues

In May 2019, Loredana was investigated by authorities in Lucerne, Switzerland on suspicion of fraud. She was accused of deceiving a married couple from Valais and obtaining several hundred thousand Swiss francs under false pretenses. The alleged scheme began in 2016 and involved the couple transferring large sums of money after being told various fabricated stories. Loredana was accused of impersonating a lawyer to solicit further payments, and her brothers were also alleged to have been involved in the scheme.
After her release, Loredana held a press conference in Pristina, during which she denied wrongdoing. She maintains the money was handed over voluntarily back in 2016 and that she was not personally involved in the alleged scheme. She also claimed there was no fraud or threats used against the couple.
In October 2020, the criminal proceedings against Loredana were dropped. According to the Lucerne public prosecutor, she admitted the allegations, apologized to the victim, and repaid around 430,000 Swiss francs. The victims' lawyer, Fernando Willisch, confirmed that Loredana took responsibility for her wrongdoing, covered the damages, and apologized.
In November 2025, Loredana and Adeyemi were fined 60 daily payments of €7500 for illegal possession of weapons, after the Federal Police found brass knuckles and a taser in their possession.

Headlining

2020: King Lori Tour (cancelled due COVID-19 pandemic)
2021: Loredana Tour (cancelled due COVID-19 pandemic)
2023: Wifey Tour

Supporting

2019: Balkan Club Tour (with Mozzik, Gentinjo)