Promoe

Biography

Promoe (Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a Swedish rapper and singer. He is a member of the Swedish hip hop group Looptroop Rockers, formed in Västerås, Sweden, in 1992. Promoe follows a vegan and straight edge lifestyle.

Place in contemporary hip hop

Promoe released his third album in 2006, entitled White Man's Burden×White Man's Burden25 September 2006 · Studio albumSpotify (search)YouTube Music (search)Tracklist · 12 tracks1Up!4:242Time Travellin4:303Songs of Joy3:594White Man's Burden4:225In the Morning4:056Headache3:417Long Sleeves in the Summer4:058Eurotrash3:499Musick Bi$$ Apocalypse3:5210Post Cards4:1611Identity Crisis4:2912Trapped5:04. It was followed by a DVD titled Standard Bearer, which included a documentary about the development of White Man's Burden and a concert from Copenhagen.
In 2006, the German rapper Kool Savas released a diss track where he slighted Promoe, German artists, and international artists. Promoe responded with the song "Sag Was", which he posted on the German hip hop site rap.de, and was also released on a 7" LP and the CD of Standard Bearer×Standard Bearer27 July 2007 · Album · CompilationSpotify (search)YouTube Music (search)Tracklist · 27 tracks · 2 discsDisc 11Heartburns4:072Murder Murdoch3:583Bloodsugar3:494Colgate White4:325Sag was4:226Humblin' Experience3:567Purge Dem (Catch a Fire), Part II3:368Nursery Rhymes3:529Time Bandit4:1110Drowning by Numbers4:2211Keep Movin'3:3112Air Force One4:1313Despertar para novo dia4:40Disc 21Up4:032A Likkle Supm Supm3:163White Man's Burden4:394Bandit Queen3:225Postcards3:486Lookin for Love3:017Long Distance Runner4:138Dog Day Afternoon1:439Fit You Haffe Fit / Identity Crisis5:4010Songs of Joy4:3711Long Arm of the Law2:4912Don't Hate the Player3:3813Positive and Negative4:4914These Walls Don't Lie6:32 in 2007. Kool Savas did not respond.
Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie×These Walls Don't Lie15 March 2004 · SingleSpotify (search)YouTube Music (search)Tracklist · 6 tracksA1These Walls Don't Lie4:24A2These Walls Don't Lie (instrumental)4:23A3These Walls Don't Lie (a cappella)4:22B1Winona Ryder3:52B2Winona Ryder (instrumental)3:51B3Winona Ryder (a cappella)2:55", produced by DJ Large and mixed by Soundism, used a sample from Hugo Montenegro's "Classical Gas", which had already been known for its use in "Mama" by late New York-based rapper Big Punisher.
On September 2, 2009, Promoe released the mixtape Bondfångeri×Bondfångeri4 September 2009 · Studio albumSpotify (search)YouTube Music (search)Tracklist · 16 tracks1Morgonstunden3:362Bondfångeri3:163Hata3:384Karln ä garn3:365Ettor o nollor3:326Grovmaskiga nätet4:167Ge oss Sverige tillbaka3:238Paranojja4:079Västerås4:5510Dom trevande åren3:4011Frigör musiken1:2512Big Bang4:1813Män som hatar kvinnor3:0414Dekadansen1:1815Svennebanan RMX2:1716Skäggig vegan1:13.
Promoe released Kråksången in 2009, which was his first album in Swedish. The song "Svennebanan×Svennebanan2009 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Svennebanan2:40", featured on Kråksången, received airtime on several radio stations and 120,000 views after seven days on YouTube. "Svennebanan" reached #1 on Sverigetopplistan. The song criticizes Swedish culture by mockingly using the svennebanan (lit. 'Swede banana') stereotype. The song became popular, allegedly because of the song's Eurodisco beat, which was commented on in the song "Skäggig Vegan" (lit. 'Bearded Vegan'). "Skäggig Vegan" uses the same beat as "Svennebanan", and the titles are pronounced similarly. The lyrics to "Skäggig Vegan" are critical to the reception of "Svennebanan":

Swedish: Toppar listor i Danmark och Belgien, skulle det vara min drivkraft? Tänk igen. Det var seriös kritik av en kultur som får oss att må som skit. Men du kan välja att lyssna på Eurodiscoslingan så kan jag sälja fler singlar.
[Topping the charts in Denmark and Belgium, do you think that's my driving force? Think again. It was serious criticism of a culture that makes us feel like crap. But you can choose to listen to the Eurodisco loop so I can sell more singles.]

The second single featured on Kråksången, "Mammas Gata", was released on September 11, 2009.

Personal life

Promoe engages in running and released a song titled "Long Distance Runner" in 2004, recorded and mixed by Soundism's Vladi Vargas and produced by Embee. Promoe has participated in the Sahara Marathon in 2016 and the Kilimanjaro Marathon in 2014.
Edh earned his law degree in 2021 from the Department of Law at the University of Gothenburg and that same year was employed as an associate at the law firm Hurtig & Partners in Malmö. In 2023, he began working at Malmö Advokatbyrå AB, and in 2025 he was admitted to the Swedish Bar Association.