Rihanna

Biography

Robyn Rihanna Fenty ( ree-AN-ə; born February 20, 1988) is a Barbadian singer, songwriter, businesswoman, and actress. An influential figure in popular culture, she is known for her multifaceted career, artistic reinventions, and eclectic fashion style. With estimated sales exceeding 250 million records, Rihanna is one of the best-selling music artists of all time.
After signing with Def Jam Recordings, Rihanna debuted with the Caribbean-inspired records Music of the Sun (2005) and A Girl Like Me (2006), both of which reached the top ten of the US Billboard 200. Their respective lead singles, "Pon de Replay×Pon de Replay24 May 2005 · SingleSpotifyYouTube Music (search)Tracklist · 4 tracks1Pon de Replay3:382Should I?3:093Pon de Replay (Cotto's Replay dub)6:494Pon de Replay (U-MYX Format)" and "SOS", peaked at numbers two and one on the US Billboard Hot 100. Adopting a more mature image, Rihanna rose to stardom and transitioned to dance-pop and R&B with her best-selling album Good Girl Gone Bad×Good Girl Gone Bad31 March 2007 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Umbrella4:362Push Up on Me3:153Don't Stop the Music4:274Breakin' Dishes3:205Shut Up and Drive3:336Hate That I Love You3:397Say It4:108Sell Me Candy2:459Lemme Get That3:4110Rehab4:5411Question Existing4:0812Good Girl Gone Bad3:3513Umbrella (The Lindbergh Palace remix)3:55 (2007) and its reissue, subtitled Reloaded (2008). The project yielded a string of successful songs, including the US number-one singles "Umbrella×Umbrella29 March 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Umbrella (radio edit)4:202Umbrella (Seamus Haji & Paul Emanuel remix)4:04", "Take a Bow×Take A Bow15 April 2008 · SingleSpotifyYouTube Music (search)Tracklist · 4 tracks1Take A Bow3:502Don’t Stop The Music - Solitaire’s More Drama Remix8:043Take A Bow - Instrumental3:494Take A Bow - Groove Junkies MoHo Radio3:52", and "Disturbia×Disturbia17 June 2008 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1Disturbia4:002Disturbia (instrumental)3:59". Her guest appearances on "Live Your Life×Live Your Life26 September 2008 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Live Your Life5:38", "Love the Way You Lie", and "The Monster" also topped the Billboard Hot 100.
After exploring more personal themes on the rock-influenced record Rated R (2009), Rihanna returned to her more upbeat sound with the dance-pop albums Loud (2010) and Talk That Talk×Talk That Talk18 November 2011 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1You da One3:202Where Have You Been4:033We Found Love3:354Talk That Talk3:305Cockiness (Love It)2:586Birthday Cake1:187We All Want Love3:578Drunk on Love3:329Roc Me Out3:2910Watch n' Learn3:3111Farewell4:1612[unknown] (2011), and topped the Billboard 200 with her synth-pop set Unapologetic (2012). Departing from Def Jam in favour of Roc Nation, she released the eclectic Anti (2016)—her second number-one album. These albums contained the US number-one singles "Rude Boy×Rude Boy19 February 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Rude Boy (album version)3:422Rude Boy (instrumental)3:42", "Only Girl (In the World)×Only Girl (in the World)13 September 2010 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Only Girl (in the World)3:56", "What's My Name?", "S&M", "We Found Love×We Found Love22 September 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1We Found Love3:35", "Diamonds×Diamonds27 September 2012 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Diamonds3:45", and "Work". Since 2016, Rihanna has been releasing singles and performing sporadically. She has also ventured into acting, and her film roles include Battleship (2012), Home (2015), Ocean's 8 (2018), and Smurfs (2025).
Rihanna is the recipient of numerous accolades, including nine Grammy Awards, twelve Billboard Music Awards, thirteen American Music Awards, and seven MTV Video Music Awards. She is the highest-certified female digital single artist by the Recording Industry Association of America, and has eight diamond-certified singles and fourteen number-one singles on the Billboard Hot 100. The first female musician to achieve billionaire status, Rihanna founded the nonprofit Clara Lionel Foundation, the cosmetics brand Fenty Beauty, and the fashion brand Fenty under LVMH. She was named an ambassador by the Government of Barbados in 2018 and declared a National Hero of Barbados in 2021.

1988–2002: Early life

Robyn Rihanna Fenty was born in Saint Michael, Barbados, on February 20, 1988. She is the daughter of Monica (née Braithwaite), an Afro-Guyanese accountant, and Ronald Fenty, a Barbadian warehouse supervisor of African, Irish, English, and Scottish descent. Rihanna has two younger brothers, Rorrey and Rajad Fenty, as well as two half-sisters and a half-brother from her father's previous relationships. She was raised in a three-bedroom bungalow in Bridgetown and helped her father sell clothes at a street stall. Her childhood was affected by her father's alcoholism and crack cocaine addiction, which strained her parents' marriage. Rihanna has spoken about witnessing her father physically abuse her mother, describing her as "one of the strongest women I know, if not the strongest".
As a child, Rihanna suffered from intense headaches that required multiple CT scans, with doctors once suspecting a tumour. Her health began to improve after her parents divorced when she was 14. She attended Charles F. Broome Memorial Primary School and Combermere School. One of her teachers described her as a "well-behaved student" who avoided trouble. She showed an interest in singing, dancing, and poetry. Around this time, Rihanna began listening to reggae artists such as Sizzla and Damien Marley, as well as R&B musicians like Whitney Houston and Mariah Carey. At the age of 11, she became a cadet in Barbados's Cadet Corps, with future singer Shontelle as her drill sergeant. Though she initially planned to finish high school, she ultimately dropped out at age 16 to pursue a music career.

2003–2006: Career beginnings with Music of the Sun and A Girl Like Me

In 2003, Rihanna formed a music trio with two classmates in Barbados. Unnamed and without original material, the girl group auditioned for American producer Evan Rogers, who recalled that "the minute Rihanna walked into the room, it was like the other two girls didn't exist". The trio went on to perform a cover of Destiny's Child's "Emotion". Impressed, Rogers arranged a second meeting with Rihanna and her mother—this time without the other two girls—and later invited them to his hometown in Connecticut to record demo tapes for record label submissions. Rihanna's demo tape included "Pon de Replay×Pon de Replay24 May 2005 · SingleSpotifyYouTube Music (search)Tracklist · 4 tracks1Pon de Replay3:382Should I?3:093Pon de Replay (Cotto's Replay dub)6:494Pon de Replay (U-MYX Format)" and "The Last Time". In 2005, she became the first artist to sign with Syndicated Rhythm Productions, the production company founded by Rogers and Carl Sturken.
Rihanna's demo was sent to rapper Jay-Z, who had just become the president and CEO of the record label Def Jam Recordings. Although Jay-Z initially thought "Pon de Replay" was too big for a new artist, he invited her to audition. In early 2005, she performed in New York City for Jay-Z and music executive Antonio "L.A." Reid, singing Whitney Houston's "For the Love of You" along with demo tracks "Pon de Replay" and "The Last Time". Jay-Z was convinced of her potential, and Reid told him not to let her leave the building without a deal. She waited in Jay-Z's office while lawyers finalized a six-album contract with Def Jam. Rihanna cancelled scheduled meetings with other labels and, shortly after turning 16, moved from Barbados to the US. There, she completed her high school education with a tutor.

After Rihanna signed with Def Jam, Jay-Z and his team spent three months completing her debut studio album. She collaborated with various producers, primarily Rogers and Sturken. "Pon de Replay" was selected as the lead single because of its summer appeal. The song was released on May 25, 2005, and became a commercial success, reaching number two on both the US Billboard Hot 100 and the UK Singles Chart. Her debut studio album, Music of the Sun×Music of the Sun29 August 2005 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Pon de Replay4:072Here I Go Again4:113If It’s Lovin’ That You Want3:284You Don’t Love Me (No, No, No)4:205That La, La, La3:466The Last Time4:537Willing to Wait4:388Music of the Sun3:569Let Me3:5610Rush3:1011There’s a Thug in My Life3:2112Now I Know5:0213Pon de Replay Remix3:37, was released on August 29, 2005. It debuted at number ten on the US Billboard 200 with first-week sales of 69,000 units. Its second single, "If It's Lovin' That You Want×If It's Lovin' That You Want21 November 2005 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1If It’s Lovin’ That You Want (album version)3:282If It’s Lovin’ That You Want (remix radio edit)3:52", peaked at number 36 in the US. Rihanna made her acting debut with a cameo in the straight-to-DVD film Bring It On: All or Nothing (2006), in which she portrayed herself.
Soon after releasing Music of the Sun, Rihanna began working on her second studio album in September 2005. Titled A Girl Like Me, the record was released on April 25, 2006. A pop and reggae album, A Girl Like Me×A Girl Like Me10 April 2006 · Studio albumSpotifyYouTube Music (search)Tracklist · 19 tracks · 2 discsDisc 11SOS4:002Kisses Don’t Lie3:533Unfaithful3:494We Ride3:575Dem Haters4:196Final Goodbye3:147Break It Off3:348Crazy Little Thing Called Love3:249Selfish Girl3:3810P.S. (I’m Still Not Over You)4:1111A Girl Like Me4:1812A Million Miles Away4:1213If It’s Lovin’ That You Want - Part 24:0914Pon de Replay (Full Phatt remix)4:06Disc 21Who Ya Gonna Run To4:042Coulda Been the One3:393Should I3:084Hypnotized4:185Unfaithful (Nu Soul remix)6:56 peaked at number five on the Billboard 200 chart, with 115,000 copies sold in the US in its first week. It became her first RIAA-certified double platinum album, surpassing one million units sold. It spawned four singles: "SOS", "Unfaithful×Unfaithful20 June 2006 · SingleSpotifyYouTube Music (search)Tracklist · 7 tracks1Unfaithful (Tony Moran radio mix)4:152Unfaithful (Hamel radio edit)3:533Unfaithful (Maurice's radio edit)3:374Unfaithful (Tony Moran club mix)9:085Unfaithful (Hamel club mix)8:486Unfaithful (Maurice's club mix)6:557Unfaithful (AOL Music Sessions)3:49", "We Ride×We Ride21 August 2006 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1We Ride3:582Unfaithful (Nu Soul remix)6:55", and "Break It Off×Break It Off13 November 2006 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Break It Off3:33". "SOS" became her first song to reach number one on the Billboard Hot 100, while "Unfaithful" peaked within the top ten of charts worldwide. To promote both A Girl Like Me and Music of the Sun, Rihanna embarked on her debut headlining concert tour, entitled Rihanna: Live in Concert Tour, throughout 2006.

2007–2008: Good Girl Gone Bad

In early 2007, Rihanna began recording her third studio album. Aiming to dismiss her girl-next-door image in favour of a more mature and rebellious persona, she worked with such producers as Ne-Yo, Timbaland, Justin Timberlake, and Tricky Stewart for the album. The resulting album, Good Girl Gone Bad×Good Girl Gone Bad31 March 2007 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Umbrella4:362Push Up on Me3:153Don't Stop the Music4:274Breakin' Dishes3:205Shut Up and Drive3:336Hate That I Love You3:397Say It4:108Sell Me Candy2:459Lemme Get That3:4110Rehab4:5411Question Existing4:0812Good Girl Gone Bad3:3513Umbrella (The Lindbergh Palace remix)3:55, was released on May 31, 2007, to critical acclaim. Regarded as a turning point in her career, it marked a shift from the Caribbean-influenced sound of her earlier work, embracing a more contemporary pop direction driven by uptempo dance tracks. The album debuted at number two on the Billboard 200, selling 162,000 copies in its first week.
The lead single from Good Girl Gone Bad was "Umbrella×Umbrella29 March 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Umbrella (radio edit)4:202Umbrella (Seamus Haji & Paul Emanuel remix)4:04", featuring Jay-Z. It topped the charts in several territories, spending ten and seven consecutive weeks at number one on the UK Singles Chart and Billboard Hot 100, respectively. The following singles, "Shut Up and Drive×Shut Up and Drive27 August 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 3 tracksAShut Up and Drive (The Wideboys club mix)6:34B1Shut Up and Drive (radio edit)3:32B2Shut Up and Drive (instrumental)3:32" and "Hate That I Love You×Hate That I Love You12 November 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Hate That I Love You3:392Hate That I Love You (K-Klassic remix)7:41", peaked at numbers fifteen and seven on the Billboard Hot 100, respectively, while the album's fourth single, "Don't Stop the Music×Don't Stop the Music2007 · EPSpotify (search)YouTube Music (search)Tracklist · 5 tracks1Don't Stop the Music4:272Umbrella4:353S.O.S.3:584Unfaithful (Nu Soul remix)6:565Pon de Replay4:06", reached number three. In support of the album, Rihanna embarked on the worldwide Good Girl Gone Bad Tour in September 2007, performing 80 concerts across five continents. At the 50th Grammy Awards, she received multiple nominations for Good Girl Gone Bad and won the Grammy Award for Best Rap/Sung Collaboration for "Umbrella" alongside Jay-Z. In late 2008, she released "Rehab×Rehab2008 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Rehab (main)4:572Rehab (instrumental)4:55", the fifth and final single from Good Girl Gone Bad; it peaked within the top 20 of the charts in both the US and UK. Having sold nine million copies as of 2023, Good Girl Gone Bad is her best-selling album worldwide.
Entertainment Weekly named Rihanna "Diva of the Year" in 2008, praising her "newfound staying power". In April 2008, Rihanna joined Kanye West as a supporting act on his Glow in the Dark Tour. The reissue of Good Girl Gone Bad, subtitled Reloaded, was released on June 2; selling 63,000 copies in its first week, it helped the original album rise to number seven in the US. Reloaded spawned four new tracks, two of which—"Disturbia×Disturbia17 June 2008 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1Disturbia4:002Disturbia (instrumental)3:59" and "Take a Bow×Take A Bow15 April 2008 · SingleSpotifyYouTube Music (search)Tracklist · 4 tracks1Take A Bow3:502Don’t Stop The Music - Solitaire’s More Drama Remix8:043Take A Bow - Instrumental3:494Take A Bow - Groove Junkies MoHo Radio3:52"—topped the Billboard Hot 100. Soon after the release of Reloaded, she issued Good Girl Gone Bad Live, a DVD documentary featuring Rihanna's December 2007 concert at the Manchester Arena. In 2008, she announced her romantic relationship with singer Chris Brown and topped the Hot 100 for six weeks with a feature on rapper T.I.'s song "Live Your Life×Live Your Life26 September 2008 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Live Your Life5:38".

2009–2011: Domestic violence case, Rated R, and Loud

On February 8, 2009, Rihanna was forced to cancel her scheduled performance at the 51st Annual Grammy Awards following reports that she had been physically assaulted by Brown. He later turned himself in to authorities and was detained on suspicion of making criminal threats. On March 5, 2009, he was formally charged with assault and making criminal threats. The case garnered widespread media attention, particularly after TMZ published a leaked police photograph showing Rihanna with visible injuries.
Rihanna was subpoenaed to testify at a preliminary hearing in Los Angeles on June 22, 2009. The incident and its aftermath influenced her artistically, prompting her to begin work on her fourth studio album, titled Rated R×Rated R16 November 2009 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Mad House1:342Wait Your Turn3:473Hard4:114Stupid in Love4:015ROCKSTAR 1013:596Russian Roulette3:487Fire Bomb4:188Rude Boy3:439Photographs4:4610G4L4:0011Te amo3:2812Cold Case Love6:0513The Last Song4:16, one month after the Grammy Awards. Released on November 20, Rated R marked a shift away from the upbeat sound of Rihanna's earlier albums, embracing a darker, more introspective tone with rock influences. The album debuted at number four on the Billboard 200 chart and sold 181,000 copies in its first week. The single "Rude Boy×Rude Boy19 February 2010 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Rude Boy (album version)3:422Rude Boy (instrumental)3:42" peaked atop the Hot 100 for six weeks, while "Russian Roulette×Russian RouletteOctober 2009 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Russian Roulette (album version)3:492Russian Roulette (instrumental)3:48" and "Hard" both peaked within the top ten. Rihanna entered an on-again, off-again relationship with Canadian rapper Drake in 2009 and, in support of Rated R, embarked on the Last Girl on Earth tour from 2010 to 2011.

In June 2010, Rihanna collaborated with rapper Eminem on the single "Love the Way You Lie". It topped the Billboard Hot 100 for seven consecutive weeks and peaked at number two in the UK; it was also the latter country's best-selling song of 2010. In October that year, Rihanna switched management, signing with Jay-Z's Roc Nation. She returned to her more upbeat sound with her fifth studio album, Loud, which was released on November 12, 2010. A dance-pop record, Loud debuted at number three in the US with first-week sales of 207,000 copies. It spawned three Billboard Hot 100 number-one singles: "Only Girl (In the World)×Only Girl (in the World)13 September 2010 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Only Girl (in the World)3:56", "What's My Name?" featuring Drake, and "S&M", which topped the chart following the release of its remix with Britney Spears. Rihanna became the youngest and fastest solo artist in Billboard Hot 100 history to accumulate ten number-one singles.
At the 53rd Grammy Awards in 2011, "Only Girl (In the World)" won Best Dance Recording. The songs "Man Down×Man Down8 July 2011 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Man Down4:26", "California King Bed×California King Bed24 June 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1California King Bed4:112S&M (Sidney Samson club remix)6:48", and "Cheers (Drink to That)×Cheers (Drink to That)2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 3 tracks1Cheers (Drink to That) (radio edit)4:212Cheers (Drink to That) (main)4:213Cheers (Drink to That) (instrumental)4:21" were released as singles from Loud in 2011. To support the album, Rihanna launched the Loud Tour in June 2011, which included a record-breaking ten sold-out shows at The O2 Arena in London—the most by a female artist in the venue's history. The tour grossed $90 million, making it one of the highest-grossing tours worldwide that year. Also in 2011, she featured on three other artists' songs: West's "All of the Lights×All of the Lights18 January 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1All of the Lights" from My Beautiful Dark Twisted Fantasy (2010), Nicki Minaj's "Fly" from her debut album Pink Friday (2010), and David Guetta's "Who's That Chick?" from One More Love (2010).

2011–2013: Talk That Talk and Unapologetic

Rihanna aimed to explore more sexually expressive themes on her sixth studio album, Talk That Talk×Talk That Talk18 November 2011 · Studio albumSpotifyYouTube Music (search)Tracklist · 12 tracks1You da One3:202Where Have You Been4:033We Found Love3:354Talk That Talk3:305Cockiness (Love It)2:586Birthday Cake1:187We All Want Love3:578Drunk on Love3:329Roc Me Out3:2910Watch n' Learn3:3111Farewell4:1612[unknown], which was released on November 18, 2011. A dance-oriented pop and R&B album, Talk That Talk opened at number three on the US Billboard 200 with first-week sales of 198,000 copies, while debuting atop the UK Albums Chart with 163,000 units sold. The album's lead single, "We Found Love×We Found Love22 September 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1We Found Love3:35", became a worldwide chart-topper. It spent ten non-consecutive weeks at number one on the Billboard Hot 100, making it both Rihanna's longest-running chart-topping single and the longest-running number one song in the US in 2011. The album spawned three other singles: "You da One×You Da One14 November 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1You Da One3:19", "Talk That Talk", and "Where Have You Been×Where Have You Been25 May 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Where Have You Been4:022Where Have You Been (Hector Fonseca radio edit)3:57". "Where Have You Been" peaked at number five in the US.

In early 2012, Rihanna appeared on Coldplay's "Princess of China×Princess of China15 April 2012 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Princess of China (radio edit)3:38" and Drake's "Take Care×Take Care21 February 2012 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Take Care4:38". That February, she won the Grammy Award for Best Rap/Sung Collaboration for "All of the Lights×All of the Lights18 January 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1All of the Lights" with West, and was named Best International Female Solo Artist at the Brit Awards for the second year in a row. In March, Rihanna and Brown released two remixes—her track "Birthday Cake" and his "Turn Up the Music"—which were criticized due to their history of domestic violence. In September 2012, the music video for "We Found Love" won Video of the Year at the MTV Video Music Awards, making Rihanna the first woman to receive the honour more than once. It later won the Grammy Award for Best Short Form Music Video in 2013.
Rihanna's seventh studio album, titled Unapologetic×Unapologetic19 November 2012 · Studio albumSpotifyYouTube MusicTracklist · 14 tracks1Fresh Off the Runway3:422Diamonds3:453Numb3:254Pour It Up2:415Loveeeeeee Song4:166Jump4:247Right Now3:028What Now4:039Stay4:0110Nobody’s Business3:3611Love Without Tragedy / Mother Mary6:5912Get It Over With3:3213No Love Allowed4:0914Lost in Paradise3:36, was released on November 19, 2012. A synth-pop record with EDM and hip-hop elements, Unapologetic debuted at number one on the Billboard 200 with first-week sales of 238,000 copies, becoming Rihanna's first chart-topping album in the US. The album's lead single, "Diamonds×Diamonds27 September 2012 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Diamonds3:45", topped the US Billboard Hot 100, becoming Rihanna's twelfth number-one song on the chart. The album's second single, "Stay", reached number three in the US. To promote the album, Rihanna embarked on the 777 Tour, performing seven shows in seven countries over the course of seven days. A documentary about the tour aired on Fox in May 2013, followed by the release of a DVD version the next day—her third long-form live video.
In January 2013, Rihanna and Brown rekindled their relationship, although he remained under probation for their 2009 domestic violence case. The two broke up around four months later. Rihanna made her feature film debut as Petty Officer Cora Raikes in Battleship (2012). Loosely inspired by the board game of the same name, Battleship received mixed reviews, though Neil Genzlinger, writing for The New York Times, said that she was "just fine in the rather generic role". That same month, the Official Charts reported she had sold 3.87 million records in the country over the past year, placing her at number one among the 2013 Brit Awards artist nominees. Her fifth headlining tour, the Diamonds World Tour, launched in March 2013 in support of Unapologetic. Rihanna made a cameo in the comedy film This Is the End (2013), and later collaborated with rapper Wale on his remix of the single "Bad". In December 2013, she topped both the Billboard Hot 100 and UK Singles Chart with a feature on Eminem's song "The Monster".

2014–2017: Standalone releases and Anti

In 2014, Shakira featured Rihanna on her single "Can't Remember to Forget You". Following the release of Unapologetic and the ensuing tour, she expressed a desire to take a break from recording, saying she wanted "a year to just do whatever I want artistically, creatively". That May, she officially parted ways with Def Jam Recordings and transitioned fully to Roc Nation, the label that had been managing her career since October 2010. While working on her eighth studio album, Rihanna released the singles "FourFiveSeconds×FourFiveSeconds24 January 2015 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1FourFiveSeconds3:08" (a collaboration with West and Paul McCartney), "Bitch Better Have My Money×Bitch Better Have My Money26 March 2015 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Bitch Better Have My Money3:39", and "American Oxygen×American Oxygen14 April 2015 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1American Oxygen5:20"; none of the three appeared on the album's final tracklist. In 2015, she starred alongside Jim Parsons and Jennifer Lopez as the voice of Tip in the animated film Home. Rihanna also curated and released a concept album as its soundtrack.

In late 2015, Rihanna signed a $25 million deal with Samsung to promote its Galaxy product line, with the company also sponsoring the rollout of her eighth studio album, titled Anti, and its accompanying tour. The album was released exclusively on the streaming service Tidal on January 28, 2016. With an eclectic blend of genres such as pop, dancehall, and psychedelic soul, Anti peaked at number one on the Billboard 200, marking her second chart-topping record in the US. The lead single, "Work", topped the US Billboard Hot 100 for nine weeks, with the third and fourth singles, "Needed Me×Needed Me30 March 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Needed Me3:11" and "Love on the Brain×Love on the Brain27 September 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Love on the Brain3:442Love on the Brain (Don Diablo remix)3:27", peaking within the top ten. Announced in November 2015, the Anti World Tour was launched in March 2016 in support of the album.
In 2016, Rihanna appeared as a featured artist on multiple singles: Calvin Harris's "This Is What You Came For×This Is What You Came For30 April 2016 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1This Is What You Came For3:41"; Drake's "Too Good×Too Good26 July 2016 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1Too Good4:23"; and Mike Will Made It's "Nothing Is Promised×Nothing Is Promised2 June 2016 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Nothing Is Promised2:50". "This Is What You Came For" was a commercial success, peaking at number two and three in the UK and US, respectively. In June 2016, Rihanna released "Sledgehammer" as part of the film soundtrack for Star Trek Beyond. In August, she was honoured with the Michael Jackson Video Vanguard Award at the 2016 MTV Video Music Awards, where she performed a series of medleys of her most successful songs. In 2017, she extended her run of collaborations, appearing on DJ Khaled's "Wild Thoughts×Wild Thoughts16 June 2017 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Wild Thoughts3:25" and Kendrick Lamar's "Loyalty". The former peaked at number two in the US, while the latter won her and Lamar the Grammy Award for Best Rap/Sung Performance.
In 2017, Rihanna portrayed Marion Crane in a recurring role during the fifth and final season of Bates Motel; the show was met with widespread critical acclaim. In Luc Besson's sci-fi film Valerian and the City of a Thousand Planets (2017), she played a shapeshifting, burlesque-style entertainer and performer in a space station club, starring alongside Dane DeHaan and Cara Delevingne. That year, Rihanna began dating Saudi businessman Hassan Jameel; their relationship ended in 2020.

2018–present: Hiatus, motherhood, and Super Bowl LVII halftime show

Rihanna was part of the all-female ensemble cast of the heist film Ocean's 8 (2018), directed by Gary Ross. The film was a major box office success, earning $300 million globally. Alongside Donald Glover, she starred in the film Guava Island (2019), in which she played his character's love interest. In September 2019, it was announced that she had signed with Sony/ATV Music Publishing. Rihanna appeared on PartyNextDoor's song "Believe It×BELIEVE IT26 March 2020 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1BELIEVE IT3:03" (2020). American rapper ASAP Rocky confirmed that he and Rihanna were in a relationship in May 2021; the two started dating around a year prior, soon after she had broken up with Jameel. Rihanna gave birth to their first son in 2022.
The lead single from the soundtrack of the film Black Panther: Wakanda Forever (2022), titled "Lift Me Up×Lift Me Up28 October 2022 · Single · SoundtrackSpotifyYouTube Music (search)Tracklist · 1 track1Lift Me Up (instrumental)3:16", was her first solo musical release since Anti. The song earned her nominations for the Golden Globe and Academy Award for Best Original Song. On February 12, 2023, she headlined the Super Bowl LVII halftime show, which marked her first live performance in over five years, and the end of her previously self-imposed boycott of the event, which she instigated in solidarity with Colin Kaepernick. The performance drew 121.017 million viewers, making it the most-watched Super Bowl halftime show in history, surpassing Katy Perry's Super Bowl XLIX performance. It earned Rihanna five Primetime Emmy Award nominations, including one for Outstanding Variety Special (Live).
Rihanna became the first person to headline a Super Bowl halftime show while pregnant, revealing her pregnancy during the performance. Later in 2023, she gave birth to her and ASAP Rocky's second son. In 2025, she voiced Smurfette in the animated comedy film Smurfs, which was critically panned, and gave birth to her and ASAP Rocky's third child, a daughter. On March 8, 2026, the Los Angeles Police Department reported that Rihanna's Beverly Hills home, which she shares with ASAP Rocky, was shot at by a suspect with an AR-15–style rifle. A female suspect was taken into custody. Rihanna was home at the time of the incident, but no injuries were reported.
On July 12, 2026, Rihanna performed live as guest artist for the Jay-Z 30 Tour at the Yankee Stadium in New York City, singing "Run This Town" and "Bitch Better Have My Money×Bitch Better Have My Money26 March 2015 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Bitch Better Have My Money3:39" alongside Jay-Z.

Music and voice

Rihanna is a mezzo-soprano with a vocal range spanning from B2 to C♯6. She began vocal training during the recording of Good Girl Gone Bad (2007) under the guidance of Ne-Yo, who taught her breathing techniques and vocal delivery. Critics have highlighted her versatility across different projects: James Skinner of the BBC described her performance on "Love the Way You Lie (Part II)" as "commanding, soulful and vulnerable", while Andy Gill of The Independent cited "California King Bed×California King Bed24 June 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1California King Bed4:112S&M (Sidney Samson club remix)6:48" as her strongest vocal performance. Billboard said that "Diamonds×Diamonds27 September 2012 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Diamonds3:45" showcased her "throatiest, most impassioned vocals", and Jon Caramanica of The New York Times wrote that her voice developed into "a weapon of emotional chill and strategic indifference". In 2023, Rolling Stone ranked her sixty-eighth on its list of the "200 Greatest Singers of All Time". Rihanna often co-writes her songs alongside a team of collaborators.
Rihanna's music is primarily R&B and pop, and incorporates elements of various genres like dancehall, EDM, and adult contemporary. Her musical career has been marked by experimentation, and she has stated that her goal was "to make music that could be heard in parts of the world that I'd never been to". In Barbados, Rihanna drew early inspiration from reggae, soca, and hip-hop, and after relocating to the US, she was introduced to a wider variety of genres, including rock. Rihanna's early dancehall roots are evident on her first two albums, Music of the Sun×Music of the Sun29 August 2005 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Pon de Replay4:072Here I Go Again4:113If It’s Lovin’ That You Want3:284You Don’t Love Me (No, No, No)4:205That La, La, La3:466The Last Time4:537Willing to Wait4:388Music of the Sun3:569Let Me3:5610Rush3:1011There’s a Thug in My Life3:2112Now I Know5:0213Pon de Replay Remix3:37 (2005) and A Girl Like Me×A Girl Like Me10 April 2006 · Studio albumSpotifyYouTube Music (search)Tracklist · 19 tracks · 2 discsDisc 11SOS4:002Kisses Don’t Lie3:533Unfaithful3:494We Ride3:575Dem Haters4:196Final Goodbye3:147Break It Off3:348Crazy Little Thing Called Love3:249Selfish Girl3:3810P.S. (I’m Still Not Over You)4:1111A Girl Like Me4:1812A Million Miles Away4:1213If It’s Lovin’ That You Want - Part 24:0914Pon de Replay (Full Phatt remix)4:06Disc 21Who Ya Gonna Run To4:042Coulda Been the One3:393Should I3:084Hypnotized4:185Unfaithful (Nu Soul remix)6:56 (2006). Music of the Sun demonstrates the influence of her Caribbean musical heritage; Kelefa Sanneh of The New York Times called Rihanna "the latest singer to discover how versatile the genre's spring-loaded electronic rhythms can be". Aiming for artistic growth, A Girl Like Me expresses personal experiences that typical young adult women undergo, with ballads that were described as elegant and mature. Good Girl Gone Bad (2007) marked a departure from her Caribbean-influenced beginnings and is widely regarded as a turning point in her career, with uptempo dance-pop tracks like "Push Up on Me" and "Don't Stop the Music×Don't Stop the Music2007 · EPSpotify (search)YouTube Music (search)Tracklist · 5 tracks1Don't Stop the Music4:272Umbrella4:353S.O.S.3:584Unfaithful (Nu Soul remix)6:565Pon de Replay4:06". The album's first half features strong 1980s pop influences, while the second half leans more toward traditional R&B.
Rihanna's rock-imbued record Rated R (2009), released after the assault by her then-boyfriend, Chris Brown, had a much darker tone and was filled with various emotions she experienced since then. With the dance-pop set Loud (2010), she reflected on the fun she had while recording the album, incorporating ballads, party anthems, and empowering love songs. On Talk That Talk (2011), Rihanna expanded on her dance-pop style while adopting a more overtly sexual persona and incorporating elements of R&B, hip-hop, dancehall, and dubstep. Loud and Talk That Talk saw her explore sexuality in her work ("S&M" and "Birthday Cake") and return to her dancehall roots ("Man Down×Man Down8 July 2011 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Man Down4:26" and "Watch n' Learn"). Vulnerability is explored on the pop and synth-pop record Unapologetic (2012), which Vulture described as an "act of defiance [...] to sort out her feelings about her [... ex-boyfriend Brown] and her public image". Anti (2016), created amidst creative struggles and emotional turmoil, incorporates lo-fi beats and eclectic influences such as soul and trap.

Influences

Rihanna has identified Madonna as her idol and primary inspiration. She expressed her aspiration to become the "Black Madonna" and commended her talent for continually reinventing herself throughout her career. Rihanna praised Madonna's ability to change her fashion and music repeatedly, while remaining a "real force in entertainment". She also named Mariah Carey as a major influence on her music and career and recalled performing her 1993 song "Hero" at her high school talent show. Rihanna also said that Carey's "Vision of Love" (1990) was the song that inspired her to pursue a career in music. After moving to the US, she was exposed to a wide range of musical genres, which she said had a profound effect on her. Rihanna identified Brandy's fourth album, Afrodisiac (2004), as a primary source of inspiration for her album Good Girl Gone Bad×Good Girl Gone Bad31 March 2007 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Umbrella4:362Push Up on Me3:153Don't Stop the Music4:274Breakin' Dishes3:205Shut Up and Drive3:336Hate That I Love You3:397Say It4:108Sell Me Candy2:459Lemme Get That3:4110Rehab4:5411Question Existing4:0812Good Girl Gone Bad3:3513Umbrella (The Lindbergh Palace remix)3:55.
In her youth, Rihanna often watched Bob Marley on television due to his popularity in the Caribbean. She deemed him one of her all-time favourite artists, crediting him with "pav[ing] the way for every other artist out of the Caribbean". She created a shrine in her home dedicated to Marley and has performed covers of both "Is This Love" (1978) and "Redemption Song" (1980) during her concert tours. As a child, Rihanna sang Whitney Houston songs and "A Whole New World" (1992) into her hairbrush so frequently that her neighbours started calling her "Robyn Redbreast". She also mentioned that one of the earliest songs she developed an affection for was Houston's rendition of "I Will Always Love You" (1992). She credits that song with sparking her passion for music and partly attributes her presence in the industry to Houston. Rihanna was also influenced by artists such as Janet Jackson, Aaliyah, Beyoncé, Celine Dion, Grace Jones, Lil' Kim, Prince, and Brandy.

Videography and stage

Rihanna has worked with music video director Anthony Mandler on seventeen music videos, the first being "Unfaithful×Unfaithful20 June 2006 · SingleSpotifyYouTube Music (search)Tracklist · 7 tracks1Unfaithful (Tony Moran radio mix)4:152Unfaithful (Hamel radio edit)3:533Unfaithful (Maurice's radio edit)3:374Unfaithful (Tony Moran club mix)9:085Unfaithful (Hamel club mix)8:486Unfaithful (Maurice's club mix)6:557Unfaithful (AOL Music Sessions)3:49" (2006). Jocelyn Vena of MTV News observed that Rihanna often creates music videos that are thought-provoking and aligned with the themes of her songs. Jon Bream, writing for the Star Tribune, deemed her the video vixen of the 2000s, lauding her mastery of the pout, confident strut, and trend-setting hairstyles that draw attention from audiences on YouTube. InStyle's George Epaminondas described Rihanna's videos as cinematic and highlighted their island rhythms, pop sensibilities, and playful sensuality. Billboard ranked her eleventh on its list of "The 100 Greatest Music Video Artists of All Time" in 2020, stating that she "rarely shields her emotions, as she's always willing to unmask every side to her in her videos".
Many of her music videos were shot as short films exploring issues such as love triangles, abuse and substance abuse romance, including "We Found Love×We Found Love22 September 2011 · SingleSpotify (search)YouTube Music (search)Tracklist · 1 track1We Found Love3:35" and "Man Down×Man Down8 July 2011 · SingleSpotifyYouTube Music (search)Tracklist · 1 track1Man Down4:26". The former, portraying a turbulent, drug-fuelled romance, was condemned by the Rape Crisis Centre for what it considered a troubling message. The latter, which depicts Rihanna shooting a man in a train station, drew criticism from the Parents Television Council. Charne Graham of the Houston Press defended her, asking, "Why should Rihanna's music videos get everyone riled up when others' equally sexual and controversial videos are in rotation? [... S]he just like[s] to make music videos that give us something to talk about." Her music video for "Umbrella×Umbrella29 March 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Umbrella (radio edit)4:202Umbrella (Seamus Haji & Paul Emanuel remix)4:04" shows Rihanna's transition into adulthood and her newly adopted image. The "dark, creepy" scenes of "Disturbia×Disturbia17 June 2008 · SingleSpotifyYouTube Music (search)Tracklist · 2 tracks1Disturbia4:002Disturbia (instrumental)3:59" have been compared to Michael Jackson's Thriller. In 2013, Rihanna became the first woman to pass two billion cumulative views on YouTube.
Rihanna's concerts frequently incorporate elaborate staging and choreography. Critics have commended her stage presence and her experimental stage costumes. Billboard readers ranked Rihanna's 2008 MTV Video Music Awards performance of "Disturbia" the tenth-best in the show's history. Reviewing the Good Girl Gone Bad Tour, The Times compared her stage wardrobe to that of Janet Jackson and described her as "a vision of Ann Summers couture in thigh-high boots and a few scraps of black PVC". She described her performance identity as distinct from her real self, calling it "a part I play. You know, like it's a piece of art, with all these toys and textures to play with".

Public image

Rihanna has been described by the media as a pop and fashion icon, particularly since the release of Good Girl Gone Bad (2007). Known for her changing style and image, Rihanna's music and fashion choices have been closely followed by the media. In 2009, New York magazine described her early look as that of "a cookie-cutter teen queen" and praised her ability to shift appearances with ease. Around the time of her second album A Girl Like Me×A Girl Like Me10 April 2006 · Studio albumSpotifyYouTube Music (search)Tracklist · 19 tracks · 2 discsDisc 11SOS4:002Kisses Don’t Lie3:533Unfaithful3:494We Ride3:575Dem Haters4:196Final Goodbye3:147Break It Off3:348Crazy Little Thing Called Love3:249Selfish Girl3:3810P.S. (I’m Still Not Over You)4:1111A Girl Like Me4:1812A Million Miles Away4:1213If It’s Lovin’ That You Want - Part 24:0914Pon de Replay (Full Phatt remix)4:06Disc 21Who Ya Gonna Run To4:042Coulda Been the One3:393Should I3:084Hypnotized4:185Unfaithful (Nu Soul remix)6:56 (2006), critics often compared her style and sound to that of Beyoncé. When asked about the comparisons, Rihanna told Look magazine that while she admired Beyoncé and felt honoured to be mentioned alongside her, they were different performers with their own approaches. Speaking later with Oprah on Next Chapter, she explained that Def Jam's early attempts to mould her into a "pop princess" made her feel boxed in, saying the label had a clear image for her without first allowing her to find her own identity.
With the release of her third album Good Girl Gone Bad×Good Girl Gone Bad31 March 2007 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Umbrella4:362Push Up on Me3:153Don't Stop the Music4:274Breakin' Dishes3:205Shut Up and Drive3:336Hate That I Love You3:397Say It4:108Sell Me Candy2:459Lemme Get That3:4110Rehab4:5411Question Existing4:0812Good Girl Gone Bad3:3513Umbrella (The Lindbergh Palace remix)3:55 (2007), Rihanna abandoned her innocent image in favour of a sharper, edgier style. Her bob haircut, which became emblematic of the era, was inspired by Charlize Theron's look in the film Æon Flux (2005). Nico Amarca of Highsnobiety later observed that Rihanna had undergone "one of the most significant aesthetic metamorphoses the world ha[d] ever seen". Her appearance and fashion have changed repeatedly since then, and each shift has often become associated with her artistic identity. Rihanna has credited her mother as the earliest inspiration for her love of fashion, recalling how she admired her getting dressed as a child. She has said that her own approach to style is about taking risks and finding unusual silhouettes. Jess Cartner-Morley of The Guardian called her wardrobe "the most talked-about, influential and dissected in pop", stating that whatever she wears is quickly reproduced in mainstream fashion.
Rihanna has been described by critics as having sex appeal. She is often labelled as a sex symbol, a label she has said is flattering but also uncomfortable. She posed nude for the magazines Lui and Esquire, having also appeared on the covers of Maxim, FHM or Rolling Stone. In December 2012, Rihanna became the first woman featured on the cover of GQ's "Men of the Year" issue. She first attended the Met Gala in 2007 and has appeared several times since. Her 2015 appearance in a yellow Guo Pei gown – the omelette dress – drew massive attention online, generating over a billion impressions and inspiring a documentary, Yellow Is Forbidden (2018). Rihanna later co-chaired the 2018 gala, wearing Maison Margiela for the Heavenly Bodies theme. Through her fashion ventures, Rihanna has become one of the wealthiest musicians; in 2021, she became the richest female musician at the time, with a net worth of $1.7 billion. Forbes included her on its Celebrity 100 list in 2014, 2016, and 2017, and featured her on its list of the Top 100 Most Powerful Women of 2019. Active on social media, she ranked atop Forbes' 2012 list of "Social Networking Superstars".

Achievements and impact

With estimated worldwide sales exceeding 250 million records as of 2023, Rihanna is one of the best-selling music artists of all time. In 2012, she set a Guinness World Record as the best-selling digital artist in the US. In July 2015, the Recording Industry Association of America (RIAA) announced that Rihanna had surpassed 100 million gold and platinum song certifications, making her the artist with the most digital single sales and the first to exceed 100 million cumulative singles certifications. Her accolades include nine Grammy Awards, twelve Billboard Music Awards, and thirteen American Music Awards.
Rihanna has fourteen number-one singles on the US Billboard Hot 100 chart, tying her with Drake for the fourth most chart-topping songs in its history. In August 2018, Billboard ranked Rihanna as the tenth-most successful Hot 100 artist of all time. Rihanna has eight number-one singles on the Hot R&B/Hip-Hop Songs chart, seven on the Airplay chart, and sixteen on the Rhythmic chart. In the US, Rihanna has sold more than ten million albums. She has also earned nine number-one songs on the UK Singles Chart and ranks second to the Beatles for the most million-selling singles in the country.
Billboard named Rihanna the "Greatest Pop Star" of 2007 and 2012. The publication ranked her at number three on its list of the "Greatest Pop Stars of the 21st Century" (2024) and number two on its "Top 100 Women Artists of the 21st Century" (2025). Rolling Stone included her single "Umbrella×Umbrella29 March 2007 · SingleSpotify (search)YouTube Music (search)Tracklist · 2 tracks1Umbrella (radio edit)4:202Umbrella (Seamus Haji & Paul Emanuel remix)4:04" in its list of the "500 Greatest Songs of All Time" and her album Anti amongst the "500 Greatest Albums of All Time". Time named her one of the most influential people in the world in 2012 and 2018. Her work has influenced artists such as Lorde, Sam Smith, Billie Eilish, Selena Gomez, Ed Sheeran, Ellie Goulding, Kim Petras, Marilyn Manson, Jessie J, SZA, Ayra Starr, and Demi Lovato.
Several wax figures of Rihanna are found at Madame Tussauds Wax Museums in major cities around the world. She has been honoured with the title of Ambassador for Culture and Youth in Barbados. On February 22, 2008, Prime Minister David Thompson officially proclaimed "Rihanna Day" in Barbados, which—while not an official public holiday—is celebrated annually by locals in her honour. She was named "Humanitarian of the Year" by Harvard University's Foundation for Intercultural and Race Relations in 2017. The Barbadian government appointed her as an Ambassador Extraordinary and Plenipotentiary on September 20, 2018, with the duty of promoting education, tourism, and investment on the island. At the 2020 NAACP Image Awards, Rihanna received the President's Award from Derrick Johnson. He highlighted her multifaceted career, "from her business achievements through Fenty to her tremendous record as an activist and philanthropist". Prime Minister Mia Mottley declared Rihanna a National Hero of Barbados during the Republic ceremony on November 30, 2021.

Other ventures

Rihanna has expanded into various business ventures and endorsements. In 2010, she featured in a Kodak advertisement alongside rapper Pitbull. That year, she released a photo book documenting the Last Girl on Earth tour, serving as a companion to her album Rated R×Rated R16 November 2009 · Studio albumSpotifyYouTube Music (search)Tracklist · 13 tracks1Mad House1:342Wait Your Turn3:473Hard4:114Stupid in Love4:015ROCKSTAR 1013:596Russian Roulette3:487Fire Bomb4:188Rude Boy3:439Photographs4:4610G4L4:0011Te amo3:2812Cold Case Love6:0513The Last Song4:16 (2009). In 2011, Rihanna was the face of Nivea and Vita Coco. Rihanna's first television program, Styled to Rock, premiered in the UK on Sky Living in August 2012. Over the ten-week series, she joined Nicola Roberts, Lysa Cooper, and Henry Holland to mentor emerging British designers on developing their clothing lines. The US adaptation of Styled to Rock debuted on Bravo in October 2013. In July 2013, Budweiser announced that Rihanna had joined their global Made For Music campaign, appearing alongside Jay-Z.

Business ventures

Rihanna's first fragrance, Reb'l Fleur, was released in January 2011. Rolling Stone deemed it a commercial success, projecting that it would generate US$80 million in retail sales by the end of the year. Her second fragrance, Rebelle, followed in December 2011. Director Anthony Mandler shot the promotional campaigns for both fragrances. In November 2012, she introduced her third fragrance, Nude. Her fourth women's scent, Rogue, debuted in September 2013; a men's version entitled Rogue Man launched in 2014. In 2013, Rihanna partnered with MAC Cosmetics to launch her own summer and fall makeup collections under the name RiRi Hearts MAC. In March 2015, Rihanna was announced as a co-owner of the music streaming platform Tidal, alongside several other artists. The service specializes in lossless audio and high-definition music videos. Including Beyoncé and Jay-Z, 16 artist stakeholders co-own Tidal, most of whom own a 3% equity stake. In 2016, it was confirmed that Rihanna would release her music through her own label, Westbury Road Entertainment, founded in 2005 and named after her childhood home in Barbados.
In November 2015, Rihanna partnered with Benoit Demouy to launch Fr8me, a Los Angeles-based beauty and stylist agency supporting artists with commercial bookings, photo shoots, campaigns, and red-carpet appearances. She also established a photography agency, A Dog Ate My Homework, representing photographers Erik Asla and Deborah Anderson. Early in her career, Rihanna expressed a strong interest in fashion and a desire to pursue clothing design, calling the former her "defence mechanism". In November 2011, she launched her first fashion venture in collaboration with Armani. By February 2013, she debuted her first women's fashion collection at London Fashion Week for the British brand River Island, working closely with her personal stylist, Adam Selman. Together, they released three additional collections for the brand. Rihanna went on to collaborate with numerous fashion houses, including Dior, Stance, and Manolo Blahnik. In March 2015, she became the first Black woman to be named the new face of Dior.
In 2014, Rihanna was named creative director of Puma's women's line, overseeing both apparel and footwear collaborations. The following year, she launched her first sneaker with the brand, which sold out online within three hours of its pre-sale. Over the next two years, she released a variety of footwear in different styles and colourways, all receiving positive responses from critics and consumers alike. In 2016, Rihanna debuted her first clothing line with Puma at New York Fashion Week, which was commercially successful, earning the company over $1 billion.

Fenty

In 2017, Rihanna launched her cosmetics line Fenty Beauty through LVMH's Kendo division, holding a 50% ownership stake. The $10 million partnership produced a wide range of beauty products, with the first collection released on September 8, 2017, in stores and online across more than 150 countries. It included an array of products including foundations, highlighters, bronzers, blush compacts, lip glosses, and blotting sheets, and was praised for offering shades that catered to all skin tones. Time named Fenty Beauty one of "The 25 Best Inventions of 2017", commending its inclusivity. The brand sparked what became known as the "Fenty Effect", as cosmetic companies across the industry began to expand their shade ranges to better serve diverse skin tones, with forty shades becoming the benchmark.

In 2018, Rihanna launched the lingerie brand Savage X Fenty, designed as an inclusive label offering products in a wide range of shades and sizes. The line debuted at New York Fashion Week in September 2018 and was praised for its diversity, particularly for featuring plus-size models, though some critics felt larger sizes were still underrepresented. In September 2019, Savage X Fenty returned to New York Fashion Week with a show at the Barclays Center, featuring models such as Joan Smalls, Bella Hadid, and Cara Delevingne. It premiered on Amazon Prime Video that month as the Savage X Fenty Show, and was renewed as Vol. 2 in October 2020, Vol. 3 in September 2021, and Vol. 4 in November 2022. She stepped down as CEO in June 2023.
Rihanna launched the fashion brand Fenty under luxury group LVMH in May 2019. She became the first woman to create an original brand for LVMH and the first woman of colour to lead one of its houses. The line debuted in a Paris pop-up on May 22 before a worldwide online release seven days later, featuring clothing, accessories, and footwear. It was LVMH's first new fashion house since 1987. In February 2021, amid the effects of the COVID-19 pandemic, Rihanna and LVMH agreed to suspend the brand and focus on expanding the Savage X Fenty lingerie line. In July 2020, Rihanna introduced Fenty Skin, a skin care line debuting with a cleanser, toning serum, and moisturizer-sunscreen, designed to be gender-neutral and inclusive of all skin tones. In June 2024, she launched the hair care brand Fenty Hair, offering products formulated to suit all hair types, textures, and routines.
Rihanna exclusively uses her surname for ventures outside of music to keep her business and artistic identities separate. In January 2019, Rihanna filed a lawsuit against her father, Ronald Fenty, over the use of the Fenty name for commercial purposes. The lawsuit alleged that Rihanna's cosmetics brand, Fenty Beauty, was damaged commercially by her father's company, Fenty Entertainment, through misrepresentation of his company being affiliated with her. She dropped the lawsuit in September 2021.

Philanthropy

In 2006, Rihanna founded the Believe Foundation to support terminally ill children. In February 2008, she joined other public figures in designing clothing for H&M's Fashion Against AIDS campaign to raise awareness and combat HIV/AIDS. That same year, she performed a series of charity concerts called A Girl's Night Out to benefit the Believe Foundation. The events were free to the public, with funds from sponsors and advertisers directed toward providing medical supplies, school materials, and toys to children in need. In September 2008, Rihanna joined fifteen other female artists to record and perform the song "Just Stand Up!" during the Stand Up to Cancer television special. Proceeds from the single supported the fundraiser, which ultimately helped raise $100 million for cancer research.
Rihanna founded the Clara Lionel Foundation (CLF) in 2012, named after her grandparents, Clara and Lionel Braithwaite. The foundation funds groundbreaking education and emergency preparedness and response programs worldwide. The CLF frequently hosted Diamond Ball charity fundraiser events. The inaugural event in 2014 raised over $2 million, and the second raised over $3 million. In February 2012, Rihanna performed a benefit show at the House of Blues to raise money for the Children's Orthopaedic Center and the Mark Taper-Johnny Mercer Artists Program at Children's Hospital. In December, Rihanna gave a $100,000 food bank donation for Hurricane Sandy. In January 2014, Rihanna was part of the MAC Viva Glam campaign, which benefits women, men and children living with HIV/AIDS.
In March 2020, Rihanna donated $5 million to COVID-19 relief and followed that up with additional donations of personal protective equipment to the state of New York and an offer of $700,000 worth of ventilators to her home country Barbados. The next month, Rihanna donated $2.1 million—matching Twitter CEO Jack Dorsey for a total of $4.2 million—to provide support and resources to individuals and children suffering from domestic violence amidst the lockdown. In January 2022, Rihanna, through the CLF, donated $15 million to eighteen climate justice organisations across seven Caribbean nations and the US.

Advocacy

During her set at the NCAA March Madness Music Festival in February 2016, Rihanna voiced her opposition to Indiana's Religious Freedom Restoration Act, which permits companies and individuals to cite religious beliefs as a defence when accused of discrimination against LGBT people. Rihanna appeared alongside other celebrities in the online video "23 Ways You Could Be Killed If You Are Black in America" (2016), released in partnership with the We Are Here Movement to raise awareness about police brutality.
In January 2017, Rihanna participated in the Women's March in New York, which took place amongst protests the day after US President Donald Trump's inauguration. She later criticized Trump's immigration policies—particularly Executive Order 13769, which sought to bar entry from several Muslim-majority countries—as well as his response to the 2019 mass shootings in El Paso and Dayton. In October 2019, she stated that she declined to perform at the 2020 Super Bowl halftime show in support of Colin Kaepernick following the controversy surrounding his role in the national anthem protests. In February 2021, Rihanna voiced her support for the Indian farmers' protest against the farm bills on Twitter.
In 2022, Rihanna advocated for reforming the global financial system to better address climate change and poverty, including providing aid to nations most affected by climate-related crises. In 2024, Rihanna endorsed Kamala Harris during the US presidential election.